Observed Signal · Sep 22, 2026 · Market Signal · Source: SMG Swiss Marketplace Group · Impact: 2/5
SMG announces leadership changes in Real Estate and corporate functions
SMG Swiss Marketplace Group announces leadership changes in Real Estate and corporate functions, as detailed in a press release dated September 22, 2026.
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Two Central Swiss Agencies Merge
MMB Media Agentur AG and Online Marketing AG have agreed to merge, with Online Marketing AG being integrated into MMB Media Agentur AG effective July 1, 2026. The move formalizes an existing close cooperation and shared office in Steinhausen and aims to unite classical media planning with digital marketing under one roof in response to market demand for integrated communications. Operational leadership changes are already in place: since April 1, 2026 Dario Fankhauser holds the operative and strategic leadership of MMB Media Agentur, and Alena Bolender joins the management team as deputy managing director. Two long-serving employees will leave the company — Bruno Eggenberger at the end of April 2026 and Fabio De Maria at the end of June 2026. The publisher says existing client mandates and contact persons will be maintained.
SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
Xavier Gostely to Lead APG|SGA Romandie
APG|SGA has appointed Xavier Gostely as head of its Romandie sales region, effective 1 July 2026. He succeeds Daniel Meister, who is leaving the company after six years. In his new role Gostely will have overall responsibility for sales in the West Switzerland (Romandie) region and will report to Michael Sutter, Head of Sales Regions and Transport Advertising. Gostely's background includes sales leadership at Magenta Eko / GTS Solar and prior key-account and leadership roles at Romande Energie, Swisscom Broadcast and Philip Morris. APG|SGA described the change as occurring "at Meister's own request."
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