Observed Signal · Apr 29, 2026 · Merger · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Two Central Swiss Agencies Merge
MMB Media Agentur AG and Online Marketing AG have agreed to merge, with Online Marketing AG being integrated into MMB Media Agentur AG effective July 1, 2026. The move formalizes an existing close cooperation and shared office in Steinhausen and aims to unite classical media planning with digital marketing under one roof in response to market demand for integrated communications. Operational leadership changes are already in place: since April 1, 2026 Dario Fankhauser holds the operative and strategic leadership of MMB Media Agentur, and Alena Bolender joins the management team as deputy managing director. Two long-serving employees will leave the company — Bruno Eggenberger at the end of April 2026 and Fabio De Maria at the end of June 2026. The publisher says existing client mandates and contact persons will be maintained.
Local agency merger with limited industry-wide impact; reflects a broader trend toward integrating classical media planning and digital marketing but does not affect major AdTech platforms or market structures.
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Key Takeaways & Evidence Grounding
- Online Marketing AG will be integrated into MMB Media Agentur AG effective 2026-07-01.
- Dario Fankhauser assumed operational and strategic leadership of MMB Media Agentur on 2026-04-01.
- Alena Bolender joins the executive team as deputy managing director.
- Bruno Eggenberger will leave the company at the end of April 2026; Fabio De Maria will leave at the end of June 2026.
- Both agencies already shared the same location in Steinhausen and had worked closely prior to the formal merger.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
CH Media Merges Rundschau Nord and Süd Into One Newspaper
CH Media, a Swiss media company, has integrated the editorial teams of General-Anzeiger, Rundschau, and Limmatwelle following its acquisition of three Aargau free papers from Effingermedien AG. The first jointly produced issue was published on September 3, featuring the newly merged Rundschau Nord/Süd. The integration also involved adapting Limmatwelle to a newspaper format. Editor-in-chief Melanie Bär described the process as both exciting and demanding, with staff investing significant hours to transfer titles to the IT system, adjust layouts, and train employees. The new team includes Melanie Bär, Irene Hung-König, Marko Lehtinen, Sven Martens, Simon Meyer, Martina Pfiffner, and Manuela Page.
Mona und Mateo names Mayenzet co-head of consulting
Basel creative agency Mona und Mateo has appointed Joëlle Mayenzet as co-head of its Account Direction alongside Meret Lauener, effective 1 August 2026. Mayenzet, 30, has worked at the agency for 1.5 years and manages a client roster including Volg, Mercedes‑Benz Switzerland, OST Eastern Switzerland University of Applied Sciences, UBS and University Hospital Basel. Lauener, who became Client Service Director in January 2024 and has been at the agency for four years, continues to oversee clients such as Swisscom, Basler Kantonalbank, Basel Tourism, Pax, Globus and Surprise. The agency says the leadership expansion responds to steady growth to over 20 employees, helped by winning the Swisscom overall mandate in June 2025.
Republica Acquires Bankrupt Swiss Digital Agency Maxomedia
Republica, a Bernese creative agency, is taking over parts of the workforce and operational business of the insolvent digital agency Maxomedia. Maxomedia ceased operations after nearly 30 years, with bankruptcy proceedings initiated on August 5, 2026. Former Maxomedia owners Simon Muster and Bernhard Herzig joined Republica on September 1, 2026, as Chief Strategy Officer and Chief Digital Officer, respectively, and now sit on the leadership team. The move expands Republica's capabilities in AI technology and digital platforms, bringing its headcount to 30. The agencies had previously collaborated on mandates for several Swiss clients.
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