Observed Signal · Aug 3, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Mona und Mateo names Mayenzet co-head of consulting
Basel creative agency Mona und Mateo has appointed Joëlle Mayenzet as co-head of its Account Direction alongside Meret Lauener, effective 1 August 2026. Mayenzet, 30, has worked at the agency for 1.5 years and manages a client roster including Volg, Mercedes‑Benz Switzerland, OST Eastern Switzerland University of Applied Sciences, UBS and University Hospital Basel. Lauener, who became Client Service Director in January 2024 and has been at the agency for four years, continues to oversee clients such as Swisscom, Basler Kantonalbank, Basel Tourism, Pax, Globus and Surprise. The agency says the leadership expansion responds to steady growth to over 20 employees, helped by winning the Swisscom overall mandate in June 2025.
Local leadership change at a creative agency with limited industry-wide impact; relevant mostly to agency clients and Swiss advertising market.
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Key Takeaways & Evidence Grounding
- Joëlle Mayenzet (30) was appointed co-head of Account Direction at Mona und Mateo effective 1 August 2026.
- Meret Lauener now shares leadership of the agency's consulting/account direction with Mayenzet; Lauener had been Client Service Director since January 2024.
- Mayenzet has worked at Mona und Mateo for one and a half years and manages clients including Volg, Mercedes‑Benz Switzerland, OST Eastern Switzerland University of Applied Sciences, UBS and University Hospital Basel.
- Lauener has been at the agency for four years and is responsible for clients including Swisscom, Basler Kantonalbank, Basel Tourism, Pax, Globus and Surprise.
- The agency expanded its leadership citing growth to more than 20 employees and the win of the Swisscom overall mandate in June 2025.
Connected Companies & Entities
4 Entities mapped“Mayenzet has been at Mona und Mateo for one and a half years and, according to the press release, looks after UBS with her team....”
“Previously she worked in consulting at Jung von Matt Limmat, among others for Pro Infirmis and PostFinance....”
“Lauener is responsible for the clients Swisscom, Basler Kantonalbank, Basel Tourism, Pax, Globus and Surprise....”
Ontology Mapping & Concepts
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