Observed Signal · Jul 29, 2026 · Appointment · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Zense appoints three-member advisory board
Zurich-based communications agency Zense has appointed a three-person advisory board, reorganized its service offering into four areas, and rolled out a refreshed market presence. The advisory board members are Christine Godet (COO, Vitra), Dagmar Laub (who moved in 2023 to the management of the Swiss Bankers Association) and Martin Eppler (Professor, University of St. Gallen). Zense also formalized services for startups and launched an experimental unit called "Zense Ideas." The agency says the restructuring follows its takeover of Berlin agency AFKM and recent growth across new topics and client groups. The updated website is available at zense.ch.
Agency-level strategic restructuring and advisory appointments are relevant to the communications and agency community (service offering changes, acquisition integration) but do not materially shift the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Zense appointed a three-member advisory board: Christine Godet, Dagmar Laub and Martin Eppler.
- Zense restructured its service offering into four areas: Leadership & Transformation; Engagement & Education; Storytelling & Visualization; Reframing Workshops & Tools.
- Zense launched an experimental unit named "Zense Ideas" for concepts, methods, product ideas and projects beyond classic consulting.
- Zense cited the prior acquisition of Berlin agency AFKM (Agentur für kranke Medien) as one reason for the reorganization.
- Zense founder Andri Hinnen and Martin Eppler recently published an article in the Harvard Business Review titled "Your Strategy Needs a Visual Metaphor."
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