Observed Signal · Oct 19, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive

Live Lab Expands Leadership Team

Executive Signal Summary

The Zurich-based event agency Live Lab announced a restructuring of its leadership on October 19, 2026. The executive board, comprising co-founder Maximilian Souchay, Managing & Creative Director Jonathan Schwarz, and Chief Commercial Officer Ralf Stucki, remains unchanged. A new seven-member leadership team has been established to support them. Linda Rechsteiner will lead Project Excellence, Dario Landolt Project Management, Lena Fritz Conceptual Design, Tatjana Glemser Spatial Experience, Miriam Rivas Creation, Romeo Janczer Production, and Laila Schweingruber HR & Office Management. The agency has been independent from the Messerli Group since January 2026, following Souchay's full acquisition, which he said would allow stronger management involvement and facilitate a transition to the next generation. Live Lab operates in Zurich, Dubai, and Riyadh, but does not disclose employee or revenue figures.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

This is a minor internal organizational change at a regional event agency with no significant impact on the broader advertising or adtech industry.

SIGNAL RADAR

Track Real-Time Agency Signals & Market Shifts

Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.

Start Monitoring
Verified primary sourcesAutomated briefingsInstant watchlist setup

Key Takeaways & Evidence Grounding

  • Live Lab has expanded its leadership with a seven-member team.
  • The executive board remains unchanged with Maximilian Souchay, Jonathan Schwarz, and Ralf Stucki.
  • Live Lab has been independent from the Messerli Group since January 2026.
  • The agency operates in Zurich, Dubai, and Riyadh.
  • The announcement was made on October 19, 2026.

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: persoenlich.com News•Published: Oct 19, 2026
Original Coverage Title: “Live Lab: Führung wird breiter aufgestellt”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Brand Strategy & DesignJul 3, 2026

Live Lab launches refreshed brand identity amid growth

Live Lab AG has unveiled a refreshed brand identity, including a redesigned website and updated visual appearance, as part of its ongoing growth phase. The agency says the redesign follows several expansion moves: in 2025 it opened new offices in Dubai and Riyadh, the team has grown, and Live Lab relocated to new office space in Zurich. The revamped identity and a short video showing the premises and team are available on the agency's new website. The announcement was published on 2026-07-03.

Read assessment
Brand Strategy & DesignJul 1, 2026

Thjnk Zürich launches Brand Design Unit

Thjnk Zürich has expanded its service offering with an independent three-person Brand Design Unit, announced on 1 July 2026 as part of the agency's tenth anniversary at the Zurich location. The unit is led by Sven Ritterhoff, who previously served as Executive Creative Director and Associate Partner leading brand design at Mutabor and has worked on clients including Clariant, VW, Audi, Mini, DFL, Bahlsen, Yello, EnBW and WDR. Team members Julian Steiner (Brand Design Director Digital) and Louis Ziemke (Senior Brand Designer) also join from the Loved agency. The new unit has already collaborated with the Swiss Post on the company's current brand update and will consolidate competencies in brand identity, visual systems, campaign design and digital brand management.

Read assessment
Agency leadership / HiringAug 24, 2026

Kreisvier leadership grows to three members

Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.

Read assessment
Executive Briefing & Watchlist

Receive all future signals for Agency in your executive briefing

Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.

Daily primary source scansCurated executive briefingsUnsubscribe anytime