SMG Swiss Marketplace Group

In Dialogue with the Real Estate Industry: How SMG Real Estate Develops Practical Solutions

In Dialogue with the Real Estate Industry: How SMG Real Estate Develops Practical Solutions

Retail Media Silos and Measurement Hamper Growth

Executives at an ADWEEK House panel held at the Possible conference in Miami discussed persistent challenges slowing retail media growth despite forecasts of nearly $70 billion in spend this year (per Emarketer). Panelists—representing retailers, commerce media networks, brands and adtech firms—said Amazon and Walmart capture the majority of retail media dollars with operating models that are difficult for most retailers to replicate. That concentration, combined with issues around profitability, measurement, collaboration and lack of standardization, has contributed to slow or uneven expansion of many retail media networks and repeated network “resets.” The discussion highlighted the need for better measurement and cross-industry alignment to unlock broader retail media profitability and scale.

Co-op Launches UK Retail Media Network

UK grocery retailer Co-op has announced the launch of Co-op Media Network, described as the UK’s first convenience-store retail media network. The new RMN consolidates Co-op’s existing first-party data targeting into a single product and is developed in partnership with Threefold, a specialist agency in retail and commerce media. The offering enables brands to reach Co-op shoppers via offsite digital channels, leveraging Co-op’s network of smaller stores and its rapid-delivery approach. Kenyatte Nelson, Co-op’s Chief Membership and Customer Officer, notes the network exploits the impulsive nature of convenience shopping to unlock untapped advertising opportunities and deliver stronger sales and brand-building when paired with traditional supermarket campaigns. Measurement will be supported by Threefold’s parent SMG through its Plan-Apps software, providing brands with clearer performance insights and ROI. Co-op positions the initiative as a differentiator from rivals Tesco, Sainsbury’s, and Lidl by emphasizing convenience-focused targeting and smaller-format stores.