Observed Signal · Aug 24, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Valiant launches 'Lila leben' employer film
Valiant Bank AG has launched a new employer-branding campaign titled “Lila leben,” centred on a short film produced with production company Maybaum Film. The film profiles three employees who speak through their internal monologue rather than a traditional voice-over, illustrating what “living purple” means at Valiant—taking responsibility, thinking along, acting with empathy and finding solutions together. Shooting took place at multiple Valiant locations and the campaign is complemented by a new HR photography world by photographer Lea Moser. The publisher persoenlich.com reported the announcement and published production credits naming Valiant’s internal contact and the Maybaum Film production team.
A brand/agency creative campaign launch with limited impact beyond marketing and creative-production services; not platform-level or privacy/identity news.
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Key Takeaways & Evidence Grounding
- Valiant Bank AG launched a new employer-branding campaign titled "Lila leben" published on 2026-08-24.
- The film concept was produced in collaboration with production company Maybaum Film.
- The film features three employees and uses their inner voice instead of a classic off-voice narration.
- The campaign includes a new HR photography world by photographer Lea Moser.
- Production credits name Nicole Trachsel as Valiant's responsible HR/Employer Branding specialist and list Maybaum Film team members (Laurent Ulrich, Alena Huber, Till Hüssy, Nikolas Reigel, Silvan Michel, Tim Sommer, Tim Zumstein).
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