Observed Signal · Jun 9, 2026 · Campaign Release · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Maybaum Film Produces Hallenbarter's 100th Anniversary Film
Hallenbarter AG commissioned an image film and six portrait films to mark its 100th anniversary. The communication theme, developed with agency Egger Next, is «Jeder lebt Holz anders» (Everyone experiences wood differently). Production company Maybaum Film created six personal portraits and the new corporate image film focused on authenticity and local ties rather than traditional corporate messaging. Laurent Ulrich (Maybaum Film), Barbara Jenni (Egger Next) and Hallenbarter CEO Stephan Zuber are quoted about prioritizing people’s stories and the company’s long-term mission. The portraits are designed to work both as standalone testimonials and together as a complete image film. Production credits are listed in the article.
Local corporate creative production with limited relevance to the broader AdTech/MarTech industry; primarily of interest for creative/PR and production-service records.
Track YouTube Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Hallenbarter AG commissioned an image film for its 100th anniversary.
- Agency Egger Next developed the communication theme 'Jeder lebt Holz anders' ('Everyone experiences wood differently').
- Maybaum Film produced six portrait films plus a corporate image film for Hallenbarter.
- Laurent Ulrich (co‑founder, Maybaum Film), Barbara Jenni (Head, Egger Next) and Stephan Zuber (CEO, Hallenbarter AG) are quoted in the announcement.
- The film emphasises authenticity and personal stories; portraits were designed to function as standalone testimonials and collectively as an image film.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Charles Blunier & Co. Creates Mercedes '140 Years' Film
Zurich-based creative agency Charles Blunier & Co. developed a film titled "140 Years" for Mercedes‑Benz to mark the brand's 140th anniversary. The production accompanied the world premiere of the new S‑Class. Studio Haw‑Lin handled the film's visual design, translating historical Mercedes models into a contemporary visual language rather than using archival footage. The film will be distributed via Mercedes‑Benz's social media channels and shown at international brand locations. Charles Blunier called convincing Mercedes‑Benz to avoid classic archival storytelling the project's main challenge. The agency describes the work as a reference mandate in the international premium segment; no further scope or vendor details were disclosed.
Valiant launches 'Lila leben' employer film
Valiant Bank AG has launched a new employer-branding campaign titled “Lila leben,” centred on a short film produced with production company Maybaum Film. The film profiles three employees who speak through their internal monologue rather than a traditional voice-over, illustrating what “living purple” means at Valiant—taking responsibility, thinking along, acting with empathy and finding solutions together. Shooting took place at multiple Valiant locations and the campaign is complemented by a new HR photography world by photographer Lea Moser. The publisher persoenlich.com reported the announcement and published production credits naming Valiant’s internal contact and the Maybaum Film production team.
Film Series Honors Institut Montana Alumni
Institut Montana Zugerberg commissioned a nine-film portrait series titled "Becoming" for its 100th anniversary, produced in collaboration with communications agency FairFactory and Sandeep Abraham Filmproduktion. The short films, published on the school's YouTube channel, profile nine former students — including director Marc Forster, former US Secretary of State John Kerry, Webrepublic co-founder Tom Hanan, radio host Cary Harrison and former Novartis executive Marie-France Tschudin. The concept was developed by Kurt Schmid (founder of FairFactory) together with the school; Sandeep Abraham led direction, camera and production. The school, founded in 1926 by Max Husmann, currently enrolls about 380 students from 55 nations and is marking its centenary with multiple events.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.