Observed Signal · May 11, 2026 · Creative Production · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Charles Blunier & Co. Creates Mercedes '140 Years' Film
Zurich-based creative agency Charles Blunier & Co. developed a film titled "140 Years" for Mercedes‑Benz to mark the brand's 140th anniversary. The production accompanied the world premiere of the new S‑Class. Studio Haw‑Lin handled the film's visual design, translating historical Mercedes models into a contemporary visual language rather than using archival footage. The film will be distributed via Mercedes‑Benz's social media channels and shown at international brand locations. Charles Blunier called convincing Mercedes‑Benz to avoid classic archival storytelling the project's main challenge. The agency describes the work as a reference mandate in the international premium segment; no further scope or vendor details were disclosed.
Agency creative production for a major brand is relevant to advertising/marketing news but has limited impact on broader AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- Charles Blunier & Co. developed a film titled "140 Years" for Mercedes‑Benz.
- The production was created for Mercedes‑Benz's 140th brand anniversary and accompanied the world premiere of the new S‑Class.
- Studio Haw‑Lin was responsible for the film's image/visual design.
- Historical Mercedes models were represented using a contemporary visual language instead of archival footage.
- The film will be distributed on Mercedes‑Benz's social media channels and at international brand locations.
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Black Corridor Releases Emotional Mercedes‑Benz G‑Class Film
Berlin production company Black Corridor has created a new brand film for the Mercedes‑Benz G‑Class that foregrounds people and emotional connections rather than off‑road action. The short piece celebrates the vehicle’s cultural status since its 1979 launch and presents personal stories and relationships to the G‑Class. The article was written by Margaux Adam and published on July 7, 2026 on Horizont.
ADC Switzerland launches 50th‑anniversary campaign
ADC Switzerland has launched a nationwide campaign to mark its 50th anniversary, using archival Swiss advertising to showcase the club’s historical relevance. A cinema spot, produced with Shining, features excerpts from well‑known Swiss commercials sourced from partners including Admeira and the Museum für Gestaltung Zürich. The spot is running nationwide in cinemas via Weischer.Cinema Schweiz. Outdoor advertising in the Zurich area — both digital and printed posters — is carried by APG|SGA and was produced with support from Prodigious; about 30 award‑winning creatives from five decades are being shown. The campaign motifs are also distributed on social media. ADC previously marked the anniversary with a three‑day celebration and a creative festival earlier in the year.
Maybaum Film Produces Hallenbarter's 100th Anniversary Film
Hallenbarter AG commissioned an image film and six portrait films to mark its 100th anniversary. The communication theme, developed with agency Egger Next, is «Jeder lebt Holz anders» (Everyone experiences wood differently). Production company Maybaum Film created six personal portraits and the new corporate image film focused on authenticity and local ties rather than traditional corporate messaging. Laurent Ulrich (Maybaum Film), Barbara Jenni (Egger Next) and Hallenbarter CEO Stephan Zuber are quoted about prioritizing people’s stories and the company’s long-term mission. The portraits are designed to work both as standalone testimonials and together as a complete image film. Production credits are listed in the article.
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