Jung von Matt vs Mother

Jung von Matt Wins HVV Account, Launches Civil Courage Campaign

The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.

• HVV appointed Jung von Matt as a new creative agency partner after a pitch.
• Incumbent agency KNSK did not participate in the recent pitch.
• The campaign is timed to the national 'Day of Civil Courage' on September 19.

Leibniz Drops Jung von Matt, Works Without Lead Agency

German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.

• Leibniz is launching a new brand campaign without a lead agency.
• Jung von Matt/Spree did not participate in the new campaign.
• Leibniz had been absent from TV advertising for over a year.

s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints

German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.

• s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
• The campaign combines digital channels with physical touchpoints like (D)OOH and print.
• Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.

Edison Media's Miles Dagnall Praises Mother Agency

Miles Dagnall of Edison Media responded to The Drum's 'Summer of Agency Love' Q&A, naming Mother as the agency he most admires for its confident, culturally sharp work. He cited Accenture Song for its high-profile role on a recent Jaguar launch, praised Lucky Generals' culture, and offered light-hearted responses about creative collaborators and agency traits. The piece is an opinion/profile highlighting peer admiration and agency culture rather than industry announcements or technical developments.

• The Drum published a 'Summer of Agency Love' series asking agency leaders which competitors they admire.
• Miles Dagnall of Edison Media answered The Drum's Q&A published on 2026-07-24.
• Dagnall named Mother as the agency he 'most crushes on' for its confident, culturally sharp work.

Meta Debuts Optimistic AI Brand Film

Meta released a 45-second brand film titled “The Future Is for Everyone,” posted by CEO Mark Zuckerberg, that frames AI as a force for human connection. The in-house-produced spot highlights how Meta apps have helped people connect and features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson. Meta said the ad will run across social, digital and CTV channels and will be supported by a broader paid and earned campaign. Instagram CEO Adam Mosseri and Meta CMO Denise Moreno shared the video and positioned the messaging as a counterpoint to negative AI narratives. The push comes ahead of Meta’s Q2 earnings call and amid scrutiny over its planned $135 billion AI investment for 2026; the story also notes recent Meta consumer AI launches such as its Muse Spark LLM and AI-enabled smart glasses.

• Meta posted a 45-second video titled “The Future Is for Everyone” advocating an optimistic view of AI.
• CEO Mark Zuckerberg posted the film, which was produced in-house and voiced by a Meta employee.
• The ad features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson and highlights Meta apps' role in connection.

Mother Family removes Sophie Gosper and Pamela Chen from leadership page, adds Nika Rastakhiz as Head of Strategy

The Mother Family 'Information' page shows the removal of Sophie Gosper (Managing Director) and Pamela Chen (Partner & Managing Director), and the addition of Nika Rastakhiz (Head of Strategy).