VI

Competitive Landscape

Competitors of Viacom18

The leading market alternatives to Viacom18 in 2026 include Peacock, Gray Media, FOX and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Viacom18.

PE
PeacockDirect Competitor
Publisher & Media Owner92% Match

Hybrid streaming platform monetised through subscriptions and advertising.

United States

GR
Gray MediaDirect Competitor
Publisher & Media Owner92% Match

US local broadcaster and cross-channel advertising media owner.

4370 Peachtree Road NE, Atlanta, GA 30319 · Est. 1946 · >5,000 team

FO
FOXDirect Competitor
Publisher & Media Owner92% Match

US media owner spanning broadcast, streaming, publishing and ad sales.

1211 Avenue of the Americas, New York, NY 10036 · >5,000 team

PA
ParamountDirect Competitor
Publisher & Media Owner90% Match

Media owner spanning streaming, TV networks and film studios.

United States

HU
HuluDirect Competitor
Publisher & Media Owner90% Match

Streaming platform combining subscriptions, live TV and premium advertising.

United States · 1,001–5,000 team

SC
ScrippsDirect Competitor
Publisher & Media Owner90% Match

US broadcaster monetising national, local and streaming media inventory.

United States · Est. 1878 · 1,001–5,000 team

SK
SkyDirect Competitor
Publisher & Media Owner89% Match

UK subscription TV, streaming and advertising sales company.

Grant Way, Isleworth, Middlesex, TW7 5QD · Est. 1994 · >5,000 team

ME
MediasetDirect Competitor
Publisher & Media Owner85% Match

Italian broadcaster and streaming platform monetised through ads and subscriptions.

Largo del Nazareno 8, 00187 Roma, Italy · Est. 1978 · >5,000 team

Companies in the same market segment

The following companies operate within the same market segment ("Commercial Television Networks & SVOD"). Category assignment is verified; this does not imply a direct competitive relationship.

RU
RumbleMarket Alternative
Publisher & Media Owner85% Match

Video platform combining creator content, subscriptions and self-serve advertising.

444 Gulf of Mexico Drive, Longboat Key, Florida 34228 · Est. 2013 · 50–200 team

FU
fuboTVMarket Alternative
Publisher & Media Owner78% Match

Sports-first live TV streamer with subscription and CTV advertising revenue.

United States · Est. 2009 · 501–1,000 team

TV
TV VisionMarket Alternative
Publisher & Media Owner76% Match

Indian free-to-air broadcaster monetising music and regional TV audiences.

7th Floor, Adhikari Chambers, Oberoi Complex, Andheri (West), Mumbai 640053 · Est. 2007 · 10–49 team

PH
PhiloMarket Alternative
Publisher & Media Owner74% Match

Low-cost live TV streaming platform with CTV advertising inventory.

225 Green St, San Francisco, California 94111, US · Est. 2011 · 50–200 team

FU
Future TodayMarket Alternative
AdTech Vendor73% Match

Ad-supported CTV streaming and monetisation platform operator.

3705 Haven Ave, Suite 133 Menlo Park, CA 94025 · Est. 2006 · 50–200 team

PL
PlexMarket Alternative
B2C Consumer App / Platform72% Match

Hybrid streaming platform combining free content, rentals and personal media.

Campbell, California, U.S. · Est. 2009 · 50–200 team

DI
DistroScaleMarket Alternative
AdTech Vendor72% Match

Hybrid FAST streaming and OTT video infrastructure provider.

851 Traeger Ave, Ste 202, San Bruno, CA 94066 · Est. 2013 · 10–49 team

ZA
ZattooMarket Alternative
Publisher & Media Owner72% Match

Hybrid TV streaming, advertising and white-label OTT platform provider.

Switzerland · Est. 2007 · 201–500 team

Explore all companies in this market segment in the Knowledge Graph

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Explore the Market

Analyze Viacom18's competitive landscape in depth.

Explore market relationships, verified capabilities, integration interfaces, and live signals in Polaris7.