ZA

Commercial Television Networks & SVOD · Publisher & Media Owner · B2C Consumer App / Platform

Zattoo

Hybrid TV streaming, advertising and white-label OTT platform provider.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Zattoo AG
Entity type
COMPANY
Founded
2007
Headquarters
Switzerland
Company size
201–500
Market cluster / sector
Commercial Television Networks & SVOD
Market role
Publisher & Media Owner · B2C Consumer App / Platform
Official website
zattoo.com

What Zattoo does

Zattoo runs a hybrid media and software model. It aggregates and distributes live TV and on-demand content to consumers, monetising viewership through subscriptions and advertising. In parallel, it commercialises the same core streaming infrastructure as a white-label TV platform for enterprise customers such as telecom operators and broadcasters, creating value from both end-user demand and B2B platform licensing.

Category differentiation

Zattoo is not a pure broadcaster, telecom operator or standalone adtech vendor. It is a hybrid streaming platform operator with both consumer TV distribution and white-label OTT infrastructure.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Zattoo AG is a Swiss internet TV company operating a consumer live TV streaming service and a white-label TV-as-a-Service platform for telecom operators, broadcasters and media companies. Its consumer business serves audiences primarily in Switzerland, Germany and Austria through connected TV, mobile and web apps, offering live channels and on-demand viewing in both ad-supported and paid subscription tiers. The company also monetises its audience and technology stack through advertising and B2B platform licensing. Zattoo Advertising sells video and display inventory across connected TV, mobile and desktop, including dynamic ad substitution in live TV streams. Zattoo End2End provides a fully managed OTT platform with integrated ad insertion for partners launching branded TV services across Europe.

Company news briefing

Briefing updated:

Zattoo has officially appointed Tina Rodriguez as its permanent CEO following her interim leadership, ensuring strategic continuity across its streaming and B2B operations. Under her management, the platform has advanced its commercial ecosystem through partnerships with Ströer and Joyn Schweiz, alongside distributing expanded live programming including DFB.TV and ARD Plus content.

Business model & monetisation

Zattoo monetises through three mechanisms: recurring consumer subscription fees for premium TV tiers; advertising revenue from selling CTV, mobile and desktop video and display inventory, including dynamic ad substitution; and SaaS-style or managed platform fees for its white-label OTT product sold to telecom and media operators. Subscription revenue is recurring, advertising revenue is campaign-based, and platform revenue is contract-based.

Consumer premium subscriptions
Software Subscription
Advertising sales on owned streaming inventory
Ad-Supported
White-label OTT platform contracts
Service Fee

Products & capabilities

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Competitors & alternatives

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Monitor company
  • German IPTV platform combining paid television subscriptions and addressable CTV advertising.

  • Sports-first live TV streamer with subscription and CTV advertising revenue.

  • White-label OTT SaaS for branded streaming services.

  • Broadcaster-focused webTV platform with integrated video monetisation tools.

  • White-label OTT streaming software for broadcasters and media owners.

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

  • Tina Rodriguez Officially Appointed CEO of Zattoo

    2 SourcesDWDL·Zattoo

    Hiring · Recorded impact score: 2/5

    Tina Rodriguez has been officially appointed as the permanent CEO of Zattoo by its board of directors, following her interim leadership since April. She joined the streaming provider earlier this year as Chief Consumer Officer and took over the helm after Roger Elsener's departure to SRF. Under her leadership, Zattoo secured a marketing partnership with Ströer, entered the FAST channel business with Zeno True Crime, and gained new B2B clients such as Joyn Schweiz. Additionally, Zattoo Orchestrate successfully went live with Elisa Eesti, a milestone for the company's modular portfolio. Rodriguez brings experience from Liberty Global, Sunrise, UPC Schweiz, and Unitymedia. Her permanent appointment ensures strategic continuity and stability as Zattoo continues its transformation and innovation initiatives in a changing market.

    • Tina Rodriguez was appointed permanent CEO of Zattoo.
    • She had served as interim CEO since April after Roger Elsener left for SRF.

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Questions about Zattoo

What is Zattoo?

Zattoo is a Swiss TV streaming company offering consumer live TV apps, advertising inventory and a white-label OTT platform for enterprise partners.

Who uses Zattoo?

Consumers in DACH use its streaming service, while telecom operators, broadcasters, media companies, advertisers and agencies use its B2B platform and ad products.

How does Zattoo make money?

Zattoo earns revenue from premium subscriptions, advertising sold across its streaming inventory and contract-based fees for its white-label OTT platform.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

22 publicly documented primary sources and citations linked across the market graph.

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