Zattoo
Hybrid TV streaming, advertising and white-label OTT platform provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zattoo AG
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Switzerland
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- zattoo.com
What Zattoo does
Zattoo runs a hybrid media and software model. It aggregates and distributes live TV and on-demand content to consumers, monetising viewership through subscriptions and advertising. In parallel, it commercialises the same core streaming infrastructure as a white-label TV platform for enterprise customers such as telecom operators and broadcasters, creating value from both end-user demand and B2B platform licensing.
Category differentiation
Zattoo is not a pure broadcaster, telecom operator or standalone adtech vendor. It is a hybrid streaming platform operator with both consumer TV distribution and white-label OTT infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zattoo AG is a Swiss internet TV company operating a consumer live TV streaming service and a white-label TV-as-a-Service platform for telecom operators, broadcasters and media companies. Its consumer business serves audiences primarily in Switzerland, Germany and Austria through connected TV, mobile and web apps, offering live channels and on-demand viewing in both ad-supported and paid subscription tiers. The company also monetises its audience and technology stack through advertising and B2B platform licensing. Zattoo Advertising sells video and display inventory across connected TV, mobile and desktop, including dynamic ad substitution in live TV streams. Zattoo End2End provides a fully managed OTT platform with integrated ad insertion for partners launching branded TV services across Europe.
Company news briefing
Briefing updated:
Under interim CEO Tina Rodriguez, Zattoo is operationalising a four-pillar strategy across B2C apps, B2B white-label services, modular components, and AdTech. This evolution complements parent company TX Group’s focus on privacy-compliant programmatic reach. Key recent developments include a modular technology partnership with Joyn Schweiz and expanded distribution for premium services like DFB.TV and ARD Plus. These moves capitalise on a market tipping point, with Zattoo research finding that 71% of Swiss households now use internet-based television, reinforcing the company’s pivot towards becoming a European streaming technology champion.
Business model & monetisation
Zattoo monetises through three mechanisms: recurring consumer subscription fees for premium TV tiers; advertising revenue from selling CTV, mobile and desktop video and display inventory, including dynamic ad substitution; and SaaS-style or managed platform fees for its white-label OTT product sold to telecom and media operators. Subscription revenue is recurring, advertising revenue is campaign-based, and platform revenue is contract-based.
- Consumer premium subscriptions
- Software Subscription
- Advertising sales on owned streaming inventory
- Ad-Supported
- White-label OTT platform contracts
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- DIRECTV
Pay TV, streaming and addressable advertising platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Swisscard Uses Puns to Promote Miles Collection
Agency & Creative Campaign · Recorded impact score: 1/5
Swisscard commissioned Zurich-based creative consultancy Futureworks to create what they describe as the brand’s first top-of-funnel campaign for the Swiss Miles & More credit cards. The campaign uses wordplay that merges well-known travel destinations with the German word for miles (examples: Mallorca → “Meillorca”, Miami → “Meilami”, Malaga → “Meilaga”) and the claim “Meilen machens möglich” to explain the everyday benefit of collecting miles. Swisscard says the goal is to make the value of mile-collection simple and memorable for a broad audience. Nikola Vuongova, Brand & Campaign Lead for the Swiss Miles & More credit cards at Swisscard, framed the work as a new, playful communication approach. The campaign ran through mid‑June across Zurich train stations, Zurich Airport, Working Bicycles, social channels and the streaming service Zattoo; media planning was handled by Incubeta.
- Futureworks (Zurich creative consultancy) developed Swisscard’s first top-of-funnel campaign for Swiss Miles & More credit cards.
- The creative concept uses wordplay on travel destinations (e.g., "Meillorca", "Meilami", "Meilaga") and the claim "Meilen machens möglich".
Explore company relationships
Questions about Zattoo
What is Zattoo?
Zattoo is a Swiss TV streaming company offering consumer live TV apps, advertising inventory and a white-label OTT platform for enterprise partners.
Who uses Zattoo?
Consumers in DACH use its streaming service, while telecom operators, broadcasters, media companies, advertisers and agencies use its B2B platform and ad products.
How does Zattoo make money?
Zattoo earns revenue from premium subscriptions, advertising sold across its streaming inventory and contract-based fees for its white-label OTT platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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