Public Service Television & Broadcasting · Publisher & Media Owner · AdTech Vendor
waipu.tv
German IPTV platform combining paid television subscriptions and addressable CTV advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EXARING AG
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Germany
- Market cluster / sector
- Public Service Television & Broadcasting
- Market role
- Publisher & Media Owner · AdTech Vendor
- Official website
- waipu.tv
What waipu.tv does
EXARING operates a two-sided IPTV model. Consumer subscriptions fund access to live, pay-TV and on-demand entertainment, while the platform converts logged-in television usage and live-stream inventory into sellable addressable advertising. It creates value by aggregating television distribution, cloud viewing features and CTV inventory within a controlled streaming environment. freenet supports the business as its sole corporate owner.
Category differentiation
EXARING AG is the operating company behind the waipu.tv IPTV service, not a standalone television broadcaster or a generic streaming-device manufacturer. waipu.tv Advertising sells proprietary CTV inventory rather than operating as an open-web demand-side platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EXARING AG is the Munich-based operator of waipu.tv, a German subscription IPTV and OTT television platform. waipu.tv distributes more than 300 live channels, pay-TV programming and on-demand video to households over broadband, with Full HD streaming, cloud recording, restart, time shifting and multi-device access. freenet AG became the sole owner of EXARING AG in October 2026. The company generates recurring revenue from consumer TV packages, discounted longer-term contracts, entertainment bundles and associated streaming hardware. It also monetises its viewing environment through waipu.tv Advertising, selling addressable CTV and video inventory to brands and agencies through direct and programmatic routes. Advertising products use dynamic ad insertion, dynamic ad substitution and first-party logged-in audience data.
Company news briefing
Briefing updated:
Freenet AG has acquired full control of Exaring AG, operator of the waipu.tv platform, through a buyout of remaining minority shares valuing the company at approximately €300 million while cancelling prior IPO plans. To expand household reach, waipu.tv has partnered with Funke Mediengruppe to bundle its streaming service and hardware stick with the 'TVdirekt' guide. Meanwhile, recent consumer research commissioned by the platform highlights significant content discovery challenges among German viewers, underscoring strong demand for simplified navigation and AI-assisted programming tools.
Business model & monetisation
Recurring subscription fees are the primary revenue stream, including monthly, annual and 24-month consumer packages, introductory offers and entertainment-service bundles. EXARING also generates hardware-related revenue through waipu.tv Stick and Box packages. Its second major stream is direct and programmatic sale of CTV video inventory, priced through media deals and programmatic CPM transactions; the reported base net floor CPM is €18. Advertising monetisation is enabled by dynamic ad insertion, dynamic ad substitution and first-party targeting.
- Consumer IPTV subscriptions
- Monthly, annual and fixed-term content subscriptions
- CTV and video advertising
- Direct IO, PMP, Programmatic Guaranteed and open-auction CPM media sales
- Streaming hardware
- Bundled and standalone device sales or rentals
- Entertainment-service bundles
- Bundled subscription pricing with third-party entertainment services
Products & capabilities
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Competitors & alternatives
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German streaming platform combining live TV, AVOD and subscriptions.
Hybrid TV streaming, advertising and white-label OTT platform provider.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fernsehen 2030: Zuschauer wollen KI, aber die Kontrolle behalten
Recorded impact score: 3/5
Aktuelle waipu.tv Umfrage zum Fernsehverhalten in 4 - 5 Jahren. Wie entwickeln sich die Einflüsse von KI auf das Entertainmentverhalten und was beschäftigt die Menschen in Deutschland schon heute.
44% of Germans Struggle to Find TV Content Despite Abundance
Consumer Insight / TV UX · Recorded impact score: 3/5
A representative survey commissioned by TV provider Waipu.TV, conducted in August 2026 among over a thousand Germans, reveals a widespread content discovery dilemma. 44% of respondents say they cannot always find suitable programming despite extensive offerings, and an equal share sometimes end up watching nothing after extended searching. Only 30% know immediately what to watch upon arriving home. The survey also highlights strong consumer demand for simpler content discovery: 45% want easier findability, and 35% desire all content on a single surface. A majority (59%) would welcome AI-powered content suggestions, yet only 4% would allow AI to autonomously select films or plan their TV evening. Markus Härtenstein, CEO of Exaring AG, Waipu.TV's operator, emphasizes the need for simple access to entertainment variety and for AI to aid discovery while keeping the final choice personal.
- 44% of German respondents find no suitable TV program despite large content choice.
- 44% of respondents sometimes stop watching altogether after a prolonged search.
Freenet acquires full control of waipu.tv
M&A · Recorded impact score: 3/5
German mobile carrier Freenet AG is acquiring the remaining 25% stake in Exaring AG, operator of online TV platform waipu.tv, from minority shareholders for an initial €76 million, valuing the company at around €300 million. Additional performance-based earn-out payments of up to €50 million may follow based on future success. The acquisition, fully financed from liquid funds, abandons plans for a waipu.tv IPO. Freenet sees waipu.tv's IPTV offering as a strategic growth driver in the German market, including potential in programmatic advertising, and maintains its dividend outlook. Waipu.tv serves approximately two million customers and holds a 20-25% market share in German IPTV. CEO Robin Harries and CFO Ingo Arnold highlighted the strategic benefits.
- Freenet acquires remaining 25% of Exaring AG, owner of waipu.tv, for initial €76 million.
- Company valuation is about €300 million; earn-out payments up to €50 million are possible.
Waipu.TV and Funke Partner on Streaming and TV Guide Bundle
CTV/OTT · Recorded impact score: 4/5
Waipu.TV and Funke Mediengruppe have announced a strategic cooperation to combine TV streaming with a traditional TV guide. The new offering includes a 12-month subscription to Waipu.tv Start, including the Waipu.tv Stick, plus a one-year subscription to Funke's TV guide 'TVdirekt'. The bundle is priced at €4.99 per month plus a one-time shipping fee of €4.99. The companies aim to attract new target groups, particularly viewers who value orientation and ease of use in television. Jörg Tobuschat, Managing Director of Funk TV Guide GmbH, and Markus Härtenstein, CEO of Exaring AG (Waipu.tv's operator), highlighted the goal of combining familiar viewing habits with modern TV streaming to expand reach into more households.
- Waipu.TV and Funke Mediengruppe announced a strategic cooperation on October 13, 2026.
- The bundle includes 12 months of Waipu.tv Start with the Waipu.tv Stick and a one-year subscription to the TV guide TVdirekt.
WBD adds nine themed channels to Joyn
CTV · Recorded impact score: 2/5
ProSiebenSat.1 and Warner Bros. Discovery have extended their long-term content partnership as Joyn expands its free streaming lineup with nine themed non-fiction channels from WBD’s DMAX and TLC portfolios. Covering adventure, true crime, motor, reality and documentary formats, the additions — DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher (FAST), DMAX Macher, TLC Crime, TLC Mystery, Dating ohne Grenzen, Naked Survival and Mein Leben mit 300 kg — are available in Joyn’s live-TV section and within the DMAX and TLC on-demand libraries. The channels are carried free-to-access across Joyn, increasing reach and viewer choice across non-fiction niches and broadening distribution for WBD’s brands. Joyn, originally a joint venture, has been fully owned by ProSiebenSat.1 since 2022; competitor Waipu.tv recently added five WBD themed channels.
- Joyn added nine free non-fiction channels from Warner Bros. Discovery’s DMAX and TLC portfolios.
- Channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher (FAST), DMAX Macher, TLC Crime, TLC Mystery, Dating ohne Grenzen, Naked Survival, Mein Leben mit 300 kg.
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Questions about waipu.tv
What is waipu.tv?
waipu.tv is a German IPTV and OTT television service operated by EXARING AG, offering live TV, pay-TV, on-demand content and cloud recording.
Who uses waipu.tv?
Consumers and families use the television service, while brands, agencies and programmatic buyers use its addressable CTV advertising inventory.
How does waipu.tv make money?
It earns recurring consumer subscription revenue, hardware-related revenue and direct and programmatic CTV video advertising revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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