Observed Signal · Jul 28, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Positive
WBD adds nine themed channels to Joyn
ProSiebenSat.1 and Warner Bros. Discovery have extended their long-term content partnership as Joyn expands its free streaming lineup with nine themed non-fiction channels from WBD’s DMAX and TLC portfolios. Covering adventure, true crime, motor, reality and documentary formats, the additions — DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher (FAST), DMAX Macher, TLC Crime, TLC Mystery, Dating ohne Grenzen, Naked Survival and Mein Leben mit 300 kg — are available in Joyn’s live-TV section and within the DMAX and TLC on-demand libraries. The channels are carried free-to-access across Joyn, increasing reach and viewer choice across non-fiction niches and broadening distribution for WBD’s brands. Joyn, originally a joint venture, has been fully owned by ProSiebenSat.1 since 2022; competitor Waipu.tv recently added five WBD themed channels.
Expands content distribution and CTV inventory on Joyn, modestly increasing ad-reachable audience and publisher inventory; not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Joyn added nine free non-fiction channels from Warner Bros. Discovery’s DMAX and TLC portfolios.
- Channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher (FAST), DMAX Macher, TLC Crime, TLC Mystery, Dating ohne Grenzen, Naked Survival, Mein Leben mit 300 kg.
- The new channels are available in Joyn’s live-TV lineup and inside the DMAX and TLC on-demand libraries (free-to-access).
- The deal extends a long-term distribution partnership between ProSiebenSat.1 and Warner Bros. Discovery; Joyn has been fully owned by ProSiebenSat.1 since 2022.
- Competitor Waipu.tv recently launched five Warner Bros. Discovery themed channels.
Connected Companies & Entities
5 Entities mapped“Joyn expands its offering by adding several themed channels from Warner Bros. Discovery (WBD)....”
“ProSiebenSat.1 and Warner Bros. Discovery (WBD) are continuing their partnership on a long-term basis....”
“ProSiebenSat.1 and Warner Bros. Discovery (WBD) are continuing their partnership on a long-term basis....”
“URL to this article: https://www.dwdl.de/nachrichten/107307/wbd_bringt_seine_themenchannels_auch_zu_joyn/ © DWDL.de GmbH, 2001-2026....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Warner Bros. Discovery adds five channels to Waipu.TV
Warner Bros. Discovery (WBD) is adding five new themed channels to the Waipu.TV streaming platform under its DMAX and TLC brands. TLC Mystery is available immediately; DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher and TLC Crime will follow over the next two weeks. Each channel will air selected WBD formats 24/7 and the programming will also be available on-demand in Waiputhek. The channels are offered to all Waipu.TV customers at no extra charge. WBD already operates related YouTube channels for these brands, and the article notes that the separate DMAX Macher YouTube channel is not part of this Waipu.TV rollout.
WBD shifts to full-episode YouTube strategy
Warner Bros. Discovery Germany has significantly changed its YouTube strategy over the past 12–18 months, launching multiple genre-specific channels under DMAX and TLC and regularly uploading full TV episodes. Since January 2025 WBD launched five new thematic YouTube channels and now averages about 18 million video views per month on the platform. Some channels, like DMAX Blaulicht and TLC Crime, have attracted tens of thousands of subscribers and hundreds of thousands of video views. WBD executives Marion Rathmann and Christian Schmied say the move is intended to reach younger and interest-driven audiences, build communities, and treat YouTube as a distribution and discovery ecosystem rather than merely a competitor.
Waipu.tv adds five Warner Bros. Discovery FAST channels
Waipu.tv has expanded its FAST (free ad-supported streaming) channel lineup in partnership with Warner Bros. Discovery by adding five thematic channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, TLC Crime and TLC Mystery. The new channels are available both as linear streams and on-demand via Waipu.tv's library (the “Waiputhek”) at no extra cost. Waipu.tv reports roughly two million subscribers, more than 300 TV programmes and over 70 pay-TV channels; its on-demand library claims over 40,000 films and series. The streaming platform is operated by Munich-based Exaring AG, whose largest single shareholder is Freenet. The move further grows Waipu.tv’s ad-supported FAST portfolio and increases CTV/OTT ad inventory and niche thematic inventory for advertisers.
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