Observed Signal · Jul 15, 2026 · Channel Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Warner Bros. Discovery adds five channels to Waipu.TV
Warner Bros. Discovery (WBD) is adding five new themed channels to the Waipu.TV streaming platform under its DMAX and TLC brands. TLC Mystery is available immediately; DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher and TLC Crime will follow over the next two weeks. Each channel will air selected WBD formats 24/7 and the programming will also be available on-demand in Waiputhek. The channels are offered to all Waipu.TV customers at no extra charge. WBD already operates related YouTube channels for these brands, and the article notes that the separate DMAX Macher YouTube channel is not part of this Waipu.TV rollout.
Adds targeted CTV/streaming inventory and new thematic channels under known broadcast brands on Waipu.TV, modestly expanding ad supply and format-specific placements.
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Key Takeaways & Evidence Grounding
- Warner Bros. Discovery is bringing five new themed channels to Waipu.TV.
- TLC Mystery launched immediately; DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher and TLC Crime will roll out in the following two weeks.
- All five channels will broadcast selected WBD formats around the clock and their content will also be available on-demand in Waiputhek.
- The new WBD channels on Waipu.TV are available to all Waipu.TV customers without an additional fee.
- WBD already operates separate YouTube channels under the same brands; DMAX Macher (a YouTube channel) is not included in the Waipu.TV offer.
Connected Companies & Entities
2 Entities mapped“Warner Bros. Discovery brings five new themed channels to Waipu.TV and relies on its known brands DMAX and TLC....”
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Waipu.tv adds five Warner Bros. Discovery FAST channels
Waipu.tv has expanded its FAST (free ad-supported streaming) channel lineup in partnership with Warner Bros. Discovery by adding five thematic channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, TLC Crime and TLC Mystery. The new channels are available both as linear streams and on-demand via Waipu.tv's library (the “Waiputhek”) at no extra cost. Waipu.tv reports roughly two million subscribers, more than 300 TV programmes and over 70 pay-TV channels; its on-demand library claims over 40,000 films and series. The streaming platform is operated by Munich-based Exaring AG, whose largest single shareholder is Freenet. The move further grows Waipu.tv’s ad-supported FAST portfolio and increases CTV/OTT ad inventory and niche thematic inventory for advertisers.
WBD adds nine themed channels to Joyn
ProSiebenSat.1 and Warner Bros. Discovery have extended their long-term content partnership as Joyn expands its free streaming lineup with nine themed non-fiction channels from WBD’s DMAX and TLC portfolios. Covering adventure, true crime, motor, reality and documentary formats, the additions — DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher (FAST), DMAX Macher, TLC Crime, TLC Mystery, Dating ohne Grenzen, Naked Survival and Mein Leben mit 300 kg — are available in Joyn’s live-TV section and within the DMAX and TLC on-demand libraries. The channels are carried free-to-access across Joyn, increasing reach and viewer choice across non-fiction niches and broadening distribution for WBD’s brands. Joyn, originally a joint venture, has been fully owned by ProSiebenSat.1 since 2022; competitor Waipu.tv recently added five WBD themed channels.
WBD shifts to full-episode YouTube strategy
Warner Bros. Discovery Germany has significantly changed its YouTube strategy over the past 12–18 months, launching multiple genre-specific channels under DMAX and TLC and regularly uploading full TV episodes. Since January 2025 WBD launched five new thematic YouTube channels and now averages about 18 million video views per month on the platform. Some channels, like DMAX Blaulicht and TLC Crime, have attracted tens of thousands of subscribers and hundreds of thousands of video views. WBD executives Marion Rathmann and Christian Schmied say the move is intended to reach younger and interest-driven audiences, build communities, and treat YouTube as a distribution and discovery ecosystem rather than merely a competitor.
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