Observed Signal · Oct 13, 2026 · Partnership · Source: DWDL · Impact: 4/5 · Sentiment: Positive
Waipu.TV and Funke Partner on Streaming and TV Guide Bundle
Waipu.TV and Funke Mediengruppe have announced a strategic cooperation to combine TV streaming with a traditional TV guide. The new offering includes a 12-month subscription to Waipu.tv Start, including the Waipu.tv Stick, plus a one-year subscription to Funke's TV guide 'TVdirekt'. The bundle is priced at €4.99 per month plus a one-time shipping fee of €4.99. The companies aim to attract new target groups, particularly viewers who value orientation and ease of use in television. Jörg Tobuschat, Managing Director of Funk TV Guide GmbH, and Markus Härtenstein, CEO of Exaring AG (Waipu.tv's operator), highlighted the goal of combining familiar viewing habits with modern TV streaming to expand reach into more households.
This partnership bridges traditional print media with modern streaming, potentially expanding the reach of CTV services to a broader, less tech-savvy audience. This is significant for the AdTech industry as it could drive new adoption of advertising-supported streaming tiers and bundled media subscriptions.
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Key Takeaways & Evidence Grounding
- Waipu.TV and Funke Mediengruppe announced a strategic cooperation on October 13, 2026.
- The bundle includes 12 months of Waipu.tv Start with the Waipu.tv Stick and a one-year subscription to the TV guide TVdirekt.
- The monthly price is €4.99 plus a one-time shipping fee of €4.99.
- The partnership targets viewers who value program orientation and ease of use.
- Waipu.tv is operated by Exaring AG; Funke's TV guide is managed by Funk TV Guide GmbH.
Connected Companies & Entities
2 Entities mapped“Waipu.TV and Funke Mediengruppe have announced a strategic cooperation of their companies.”
“Waipu.TV and Funke Mediengruppe have announced a strategic cooperation of their companies.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Waipu.tv Partners with Screenforce Festival on CTV
Waipu.tv is partnering for the first time with the Screenforce Festival, joining the July 2, 2026 event in Düsseldorf to discuss the future of TV, streaming and Connected TV. Markus Härtenstein, CEO of Exaring (the technology company that operates Waipu.tv), said the partnership provides a platform to talk with the industry about aggregated access to content amid market fragmentation. Waipu.tv positions itself as an aggregator with more than 300 TV channels and a mediathek of over 40,000 items, offering personalized recommendations and device-wide availability. Peter Kasper, Head of Media Sales at Waipu.tv, highlighted the platform’s potential for advertisers by combining TV reach with data-driven targeting and both traditional and programmatic booking models.
Waipu.tv debuts as Screenforce Festival partner
Waipu.tv is presenting itself at the Screenforce Festival as a platform that connects traditional TV reach with digital targeting and measurement. Operated by technology company Exaring, Waipu.tv offers more than 300 TV channels and a library of over 40,000 on-demand items, with availability on nearly all major devices. Exaring CEO Markus Härtenstein says the service aims to simplify access to content by aggregating linear and streaming offers and using personalized recommendations. Peter Kasper, Head of Media Sales at Waipu.tv, highlights the platform’s potential for advertisers: it combines broad TV reach with data-driven ad delivery and supports both direct (classic) and programmatic buying models. The company frames Connected TV as a strategic channel for CMOs seeking lean-back audiences plus measurable, data-based advertising.
Waipu.tv adds five Warner Bros. Discovery FAST channels
Waipu.tv has expanded its FAST (free ad-supported streaming) channel lineup in partnership with Warner Bros. Discovery by adding five thematic channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, TLC Crime and TLC Mystery. The new channels are available both as linear streams and on-demand via Waipu.tv's library (the “Waiputhek”) at no extra cost. Waipu.tv reports roughly two million subscribers, more than 300 TV programmes and over 70 pay-TV channels; its on-demand library claims over 40,000 films and series. The streaming platform is operated by Munich-based Exaring AG, whose largest single shareholder is Freenet. The move further grows Waipu.tv’s ad-supported FAST portfolio and increases CTV/OTT ad inventory and niche thematic inventory for advertisers.
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