Observed Signal · Jul 1, 2026 · Partnership · Source: W&V · Impact: 2/5 · Sentiment: Positive
Waipu.tv debuts as Screenforce Festival partner
Waipu.tv is presenting itself at the Screenforce Festival as a platform that connects traditional TV reach with digital targeting and measurement. Operated by technology company Exaring, Waipu.tv offers more than 300 TV channels and a library of over 40,000 on-demand items, with availability on nearly all major devices. Exaring CEO Markus Härtenstein says the service aims to simplify access to content by aggregating linear and streaming offers and using personalized recommendations. Peter Kasper, Head of Media Sales at Waipu.tv, highlights the platform’s potential for advertisers: it combines broad TV reach with data-driven ad delivery and supports both direct (classic) and programmatic buying models. The company frames Connected TV as a strategic channel for CMOs seeking lean-back audiences plus measurable, data-based advertising.
Signals continued commercialisation and advertiser interest in CTV platforms that combine linear reach with data-driven, programmatic ad capabilities—relevant to media buyers and publishers but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Waipu.tv is a partner at the Screenforce Festival and will appear at the event in Düsseldorf.
- Exaring operates the IPTV platform Waipu.tv; Markus Härtenstein is CEO of Exaring.
- Waipu.tv aggregates more than 300 TV channels and a mediathek with over 40,000 pieces of content.
- Waipu.tv is available on nearly all relevant end devices with the TV set remaining the primary device.
- Peter Kasper, Head of Media Sales at Waipu.tv, says the platform supports both classic and programmatic ad bookings and enables data-driven ad targeting.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Waipu.tv Partners with Screenforce Festival on CTV
Waipu.tv is partnering for the first time with the Screenforce Festival, joining the July 2, 2026 event in Düsseldorf to discuss the future of TV, streaming and Connected TV. Markus Härtenstein, CEO of Exaring (the technology company that operates Waipu.tv), said the partnership provides a platform to talk with the industry about aggregated access to content amid market fragmentation. Waipu.tv positions itself as an aggregator with more than 300 TV channels and a mediathek of over 40,000 items, offering personalized recommendations and device-wide availability. Peter Kasper, Head of Media Sales at Waipu.tv, highlighted the platform’s potential for advertisers by combining TV reach with data-driven targeting and both traditional and programmatic booking models.
Waipu.tv adds five Warner Bros. Discovery FAST channels
Waipu.tv has expanded its FAST (free ad-supported streaming) channel lineup in partnership with Warner Bros. Discovery by adding five thematic channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, TLC Crime and TLC Mystery. The new channels are available both as linear streams and on-demand via Waipu.tv's library (the “Waiputhek”) at no extra cost. Waipu.tv reports roughly two million subscribers, more than 300 TV programmes and over 70 pay-TV channels; its on-demand library claims over 40,000 films and series. The streaming platform is operated by Munich-based Exaring AG, whose largest single shareholder is Freenet. The move further grows Waipu.tv’s ad-supported FAST portfolio and increases CTV/OTT ad inventory and niche thematic inventory for advertisers.
FAST Channels Need Data Transparency to Prove Value
An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.
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