Observed Signal · Jul 1, 2026 · Partnership · Source: W&V · Impact: 2/5 · Sentiment: Positive
Waipu.tv Partners with Screenforce Festival on CTV
Waipu.tv is partnering for the first time with the Screenforce Festival, joining the July 2, 2026 event in Düsseldorf to discuss the future of TV, streaming and Connected TV. Markus Härtenstein, CEO of Exaring (the technology company that operates Waipu.tv), said the partnership provides a platform to talk with the industry about aggregated access to content amid market fragmentation. Waipu.tv positions itself as an aggregator with more than 300 TV channels and a mediathek of over 40,000 items, offering personalized recommendations and device-wide availability. Peter Kasper, Head of Media Sales at Waipu.tv, highlighted the platform’s potential for advertisers by combining TV reach with data-driven targeting and both traditional and programmatic booking models.
Signals growing industry interest in aggregation platforms and the commercial potential of CTV, but it is a single partnership announcement with limited immediate industry impact.
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Key Takeaways & Evidence Grounding
- Waipu.tv is a partner of the Screenforce Festival for the first time at the July 2, 2026 event in Düsseldorf.
- Markus Härtenstein is CEO of Exaring, the technology company that operates the IPTV platform Waipu.tv.
- Waipu.tv offers more than 300 TV channels and a mediathek with over 40,000 contents according to the article.
- Peter Kasper, Head of Media Sales at Waipu.tv, said the platform combines TV reach with data-driven ad targeting and supports both classic and programmatic booking models.
- Waipu.tv emphasizes aggregating linear TV and streaming into a central access point with personalized recommendations and wide device availability.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Waipu.tv debuts as Screenforce Festival partner
Waipu.tv is presenting itself at the Screenforce Festival as a platform that connects traditional TV reach with digital targeting and measurement. Operated by technology company Exaring, Waipu.tv offers more than 300 TV channels and a library of over 40,000 on-demand items, with availability on nearly all major devices. Exaring CEO Markus Härtenstein says the service aims to simplify access to content by aggregating linear and streaming offers and using personalized recommendations. Peter Kasper, Head of Media Sales at Waipu.tv, highlights the platform’s potential for advertisers: it combines broad TV reach with data-driven ad delivery and supports both direct (classic) and programmatic buying models. The company frames Connected TV as a strategic channel for CMOs seeking lean-back audiences plus measurable, data-based advertising.
Waipu.tv adds five Warner Bros. Discovery FAST channels
Waipu.tv has expanded its FAST (free ad-supported streaming) channel lineup in partnership with Warner Bros. Discovery by adding five thematic channels: DMAX Blaulicht, DMAX Motor, DMAX Schatzsucher, TLC Crime and TLC Mystery. The new channels are available both as linear streams and on-demand via Waipu.tv's library (the “Waiputhek”) at no extra cost. Waipu.tv reports roughly two million subscribers, more than 300 TV programmes and over 70 pay-TV channels; its on-demand library claims over 40,000 films and series. The streaming platform is operated by Munich-based Exaring AG, whose largest single shareholder is Freenet. The move further grows Waipu.tv’s ad-supported FAST portfolio and increases CTV/OTT ad inventory and niche thematic inventory for advertisers.
Love Island Sparks Social Appointment Viewing Trend
Peacock renewed Love Island USA for Season 8 after Season 7 generated over 18.4 billion streaming minutes across a six-week run and ranked as the #1 streaming original in the U.S. for six consecutive weeks. State of Streaming argues the show's appointment-viewing success was driven by an external social discourse layer—principally TikTok—where 87,000 TikTok uploads used Love Island hashtags in H1 2025 (vs ~40,000 in all of 2024). Streaming services are responding by building in-app vertical video and AI-driven feeds (Peacock previewed “Your Bravoverse”; Disney+ launched Verts; Netflix plans a vertical-first mobile redesign) to try to capture the social engagement that fueled Love Island’s real-time viewing habits.
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