Future Today

Future Today operates a vertically integrated CTV media model. It builds and distributes free streaming apps to attract viewing audiences, aggregates licensed and partner content into AVOD and FAST environments, and monetises that attention through direct and programmatic video advertising. In parallel, it provides distribution and inventory monetisation services to content owners, using its app network and marketplace infrastructure to expand audience reach and generate shared advertising revenue.

Future Today is a US-based video distribution and streaming company that operates free ad-supported video services and a connected TV advertising marketplace. Its consumer brands, including Fawesome and HappyKids, distribute films, television and family programming across connected TV and OTT environments using AVOD and FAST models. The company also offers content distribution and monetisation services to studios, rights holders and other content owners through its owned-and-operated app network.

The business makes money primarily by selling advertising against its streaming inventory, both directly and through programmatic channels, and by sharing in ad revenue generated from third-party content distributed across its platform. Its paying customers are advertisers, agencies, programmatic media buyers, and content partners seeking CTV distribution and monetisation rather than end users, who access the streaming services for free.