Philo

Philo operates a hybrid media business. On the consumer side, it sells recurring subscriptions for access to live linear channels, on-demand programming and premium add-ons. On the advertising side, it monetises viewer attention by selling video inventory across its streaming environment to advertisers and agencies, directly and via selected addressable TV partnerships. Value is created by aggregating entertainment content into an affordable bundle, attracting viewing hours on CTV, and converting that audience into both subscriber revenue and advertising yield.

Philo is a US-based subscription video streaming company offering a lower-cost bundle of live TV channels and on-demand programming across connected TVs, mobile devices and the web. Its core consumer product targets cord-cutters who want entertainment-focused pay TV without the higher price of larger live TV bundles. The service includes features such as cloud DVR and multi-device access.

Beyond consumer subscriptions, Philo also monetises its audience through direct advertising sales. Its advertising business sells connected TV inventory to brands and agencies and extends reach through addressable TV partnerships, making Philo both a streaming distributor and a media owner with a CTV monetisation function.