Competitive Landscape

Competitors of First-id

The leading market alternatives to First-id in 2026 include AdFixus, TL1MKT, KUANTYX and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of First-id.

AD
AdFixusDirect Competitor
AdTech Vendor92% Match

Privacy-first identity and measurement software for advertisers and publishers.

11/303 Pacific Highway, Lindfield NSW 2070, Australia · Est. 2021 · <10 team

TL
TL1MKTDirect Competitor
Data Provider / Broker91% Match

Cookieless identity and audience data provider for programmatic advertising.

Calle Secretario Carretero, number 7 - local 12, 14004 Cordoba, Spain · <10 team

KU
KUANTYXDirect Competitor
AdTech Vendor88% Match

Cookieless publisher monetisation platform for bidstream enrichment and identity.

50 Bonham Strand, Hong Kong · <10 team

AN
AnonymisedDirect Competitor
AdTech Vendor88% Match

Privacy-first adtech for audience activation, optimisation and publisher yield.

28 Verden Way, Nottingham, Nottinghamshire, NG8 6BB, United Kingdom · Est. 2017 · 10–49 team

AD
AdttributionDirect Competitor
Data Provider / Broker87% Match

Privacy-compliant audience data and identity graph provider for advertising.

16192 Coastal Highway, Lewes, Delaware, 19958, USA · Est. 2022 · <10 team

RE
Retailor MediaDirect Competitor
Publisher & Media Owner86% Match

Italian retail media platform for identity, activation and measurement.

Via Privata Francesco Maria Veracini, 7, 20124 Milano (MI) · Est. 2023 · <10 team

DA
dataXtradeDirect Competitor
Data Provider / Broker86% Match

Programmatic audience data platform for identity, segmentation and activation.

Dachauer Straße 15c, 80335 München · Est. 2016 · <10 team

Companies in the same market segment

The following companies operate within the same market segment ("Audience Identity & Clean Rooms"). Category assignment is verified; this does not imply a direct competitive relationship.

ID
ID5Market Leader
AdTech Vendor91% Match

Privacy-first identity infrastructure for cookieless digital advertising.

8 Devonshire Square, 6th Floor, London EC2M 4YJ, United Kingdom. · Est. 2017 · 50–200 team

OP
OptableMarket Leader
AdTech Vendor91% Match

Privacy-first audience and identity infrastructure for publishers.

Canada · Est. 2020 · 50–200 team

TR
TrueDataMarket Leader
Data Provider / Broker90% Match

Privacy-first identity graph and audience data for digital advertising.

United States · Est. 2013 · 10–49 team

SE
SemcastingMarket Leader
AdTech Vendor90% Match

Identity resolution and audience activation for privacy-safe omnichannel advertising.

United States · Est. 2009 · 10–49 team

IN
Intent IQMarket Leader
AdTech Vendor89% Match

Cookieless identity and bid-enhancement infrastructure for programmatic advertising.

United States · Est. 2009 · 50–200 team

PA
ParrableMarket Leader
AdTech Vendor89% Match

Cookieless identity infrastructure for digital advertising.

United States · Est. 2016 · 10–49 team

PR
PredactivMarket Leader
Data Provider / Broker89% Match

Privacy-first audience data and identity infrastructure for advertisers.

3000 El Camino Real 5, Building 4, Suite 200, Palo Alto, CA 94306, US · Est. 2024 · 50–200 team

RO
RoqadMarket Leader
AdTech Vendor89% Match

Privacy-first identity infrastructure for programmatic advertising.

Karl-Liebknecht-Str. 32, 5th Floor, 10178 Berlin, Germany · Est. 2015 · 10–49 team

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