adQuery

adQuery creates value by combining proprietary adtech infrastructure with campaign execution services for business customers. Its platform supports demand-side buying, supply-side capabilities, ad serving, contextual targeting, identity, fraud prevention and analytics, allowing clients to run digital media through a single stack. This supports both software-like monetisation and service-led monetisation, with the company capturing value from platform usage, campaign management and a share of media spend.

adQuery is a Poland-based independent adtech company operating a proprietary programmatic advertising stack and related managed media services. The company combines real-time bidding infrastructure, ad serving, contextual targeting, cookieless identity, anti-fraud controls and campaign measurement to help advertisers, brands and agencies plan, buy, optimise and report on digital campaigns across channels including web, in-app, CTV and DOOH.

Its revenue model appears hybrid. adQuery generates income from managed campaign execution and media buying economics, while also commercialising access to its proprietary platform modules and embedded optimisation capabilities. The business positions itself around privacy-first, cookieless programmatic execution rather than consumer-facing media ownership.