Audience Identity & Clean Rooms · AdTech Vendor · Agency & Consultancy
adQuery
Independent cookieless programmatic advertising platform with managed media services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADQUERY SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ SPÓŁKA KOMANDYTOWA
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- UL. PUŁAWSKA 182, 02-670 WARSZAWA
- Company size
- <10
- Market cluster / sector
- Audience Identity & Clean Rooms
- Market role
- AdTech Vendor · Agency & Consultancy
- Official website
- adquery.io
What adQuery does
adQuery creates value by combining proprietary adtech infrastructure with campaign execution services for business customers. Its platform supports demand-side buying, supply-side capabilities, ad serving, contextual targeting, identity, fraud prevention and analytics, allowing clients to run digital media through a single stack. This supports both software-like monetisation and service-led monetisation, with the company capturing value from platform usage, campaign management and a share of media spend.
Category differentiation
adQuery is an adtech and programmatic media platform, not a consumer app or a publisher. It should also be distinguished from generic ad query analytics tools, because its offering includes RTB infrastructure, targeting and managed buying services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
adQuery is a Poland-based independent adtech company operating a proprietary programmatic advertising stack and related managed media services. The company combines real-time bidding infrastructure, ad serving, contextual targeting, cookieless identity, anti-fraud controls and campaign measurement to help advertisers, brands and agencies plan, buy, optimise and report on digital campaigns across channels including web, in-app, CTV and DOOH. Its revenue model is hybrid. adQuery generates income from managed campaign execution and media buying economics, while also commercialising access to its proprietary platform modules and embedded optimisation capabilities. The business positions itself around privacy-first, cookieless programmatic execution rather than consumer-facing media ownership.
Business model & monetisation
adQuery monetises through a hybrid B2B model. The core mechanisms are managed service fees for planning and executing campaigns, percentage take-rates or margins on programmatic media spend, and software-style commercialisation of its proprietary adtech modules for clients needing DSP, contextual targeting, identity, ad quality or analytics capabilities. Additional value capture likely comes from premium optimisation features embedded in campaign delivery.
- Managed media buying and campaign execution
- Service Fee
- Programmatic media spend margins
- Percentage Take-Rate
- Platform and module access
- Software Subscription
- Specialised optimisation and quality modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Conversational adtech platform for interactive programmatic advertising.
Modular programmatic adtech stack for in-house media operations.
Cookie-free programmatic adtech for buying, creative and DOOH.
Programmatic advertising platform and managed service provider for brands and agencies.
CTV-first programmatic adtech platform with DSP, SSP and managed services.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about adQuery
What is adQuery?
adQuery is a B2B adtech company that provides a proprietary programmatic advertising platform plus managed media buying services.
Who uses adQuery?
Its direct customers are advertisers, brands and media agencies seeking programmatic buying, privacy-first targeting and campaign optimisation.
How does adQuery make money?
It makes money through managed campaign fees, take-rates on media spend and software-style commercialisation of its platform modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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