adQuery
adQuery is a independent cookieless programmatic advertising platform with managed media services.
Analyst Perspective
adQuery is a Poland-based independent adtech company operating a proprietary programmatic advertising stack and related managed media services. The company combines real-time bidding infrastructure, ad serving, contextual targeting, cookieless identity, anti-fraud controls and campaign measurement to help advertisers, brands and agencies plan, buy, optimise and report on digital campaigns across channels including web, in-app, CTV and DOOH. Its revenue model appears hybrid. adQuery generates income from managed campaign execution and media buying economics, while also commercialising access to its proprietary platform modules and embedded optimisation capabilities. The business positions itself around privacy-first, cookieless programmatic execution rather than consumer-facing media ownership.
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Key insights about adQuery
Category Differentiation
adQuery is an adtech and programmatic media platform, not a consumer app or a publisher. It should also be distinguished from generic ad query analytics tools, because its offering includes RTB infrastructure, targeting and managed buying services.
adQuery: About
adQuery creates value by combining proprietary adtech infrastructure with campaign execution services for business customers. Its platform supports demand-side buying, supply-side capabilities, ad serving, contextual targeting, identity, fraud prevention and analytics, allowing clients to run digital media through a single stack. This supports both software-like monetisation and service-led monetisation, with the company capturing value from platform usage, campaign management and a share of media spend.
How adQuery Works & Monetises
Business model analysis and core revenue streams
adQuery monetises through a hybrid B2B model. The core mechanisms appear to be managed service fees for planning and executing campaigns, percentage take-rates or margins on programmatic media spend, and software-style commercialisation of its proprietary adtech modules for clients needing DSP, contextual targeting, identity, ad quality or analytics capabilities. Additional value capture likely comes from premium optimisation features embedded in campaign delivery.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (adQuery)
Prebid.js 11.26.0 Release
Two Prebid.js releases were published in quick succession: v11.26.0 on 2026-07-28 and v11.28.0 on 2026-08-04. v11.26.0 introduced core changes including realTimeData post-install support, removal of Topics API handling and an fpd validation library, plus a new SMB adapter, a DAA AdChoices Signal module, gamAdServerVideo GPP consent support, and multiple adapter maintenance updates. v11.28.0 added a core PR exposing COPPA to bidder user syncs, dependency bumps and build/CI fixes, and several adapter-specific changes: Yieldmo now blocks bids/syncs on COPPA requests, adQuery passes qid to user sync URLs, Pstudio moved user retrieval to localStorage, and AdSmartx was rebranded to Agenticx with audio ad support. Releases were published via GitHub Actions and source archives were timestamped; 11.28 uses tag ea49e63.
Read original sourcePrebid.js 11.8.0 Released
Prebid.js 11.8.0 was published as an official release on GitHub, introducing new features, bug fixes, and maintenance updates for the header-bidding toolkit. Notable additions include a new bidder integration (PGAM Direct), an initial release of the IntimateMerger analytics adapter, and a Bid Filter Module option to handle bidResponseFilter for in-banner video in multi-format units. The release also fixes an outstream video issue in the CriteoBidAdapter and contains multiple maintenance changes — e.g., CI artifact retry logic, use of window.crypto for UUID randomness, RTD/submodule updates (51Degrees, Permutive, wurfl), and various adapter compatibility and typing cleanups. Source archives (zip and tar.gz) were published with the release.
Read original sourceAmazon’s Smash-And-Grab Year; Who Consolidates The Consolidators?
Retailers are pressuring Congress and state attorneys general to tighten laws targeting anonymous third‑party sellers on online marketplaces, arguing that easy anonymized resales fuel smash‑and‑grab robberies. CVS Health CEO Karen Lynch told CNBC the practice harms stores and should be addressed with verified contact and banking information; Amazon is the implied target in the complaints. Separately, the ecommerce aggregation market is expanding as platforms consolidate brands. LatAm consolidator Merama is valued at $1.2B after a $60M investment, following a $225M round in September and its incorporation 12 months ago. Mexico‑based Quinio raised $20M in seed funding to acquire about 30 online brands. OpenStore raised $75M at a $750M valuation, and Heyday secured $555M last month. The digest also notes ongoing regulatory scrutiny around platforms, including data‑sharing considerations involving Meta.
Read original sourceadQuery: Frequently Asked Questions
What is adQuery?
adQuery is a B2B adtech company that provides a proprietary programmatic advertising platform plus managed media buying services.
Who uses adQuery?
Its direct customers are advertisers, brands and media agencies seeking programmatic buying, privacy-first targeting and campaign optimisation.
How does adQuery make money?
It makes money through managed campaign fees, take-rates on media spend and software-style commercialisation of its platform modules.
Company Facts
- Founded
- 2014
- Headquarters
- UL. PUŁAWSKA 182, 02-670 WARSZAWA
- Core Segment
- Agency & Consultancy
- Company Size
- <10
- Official Link
- adquery.io