Anonymised

Anonymised Unveils Audience Lift: Boosting First-Party Data Power

Anonymised announced Audience Lift on 20 January 2026, a new product that transforms first-party data into multiple, people-based audiences for activation across social and search platforms. The solution enriches seed audiences with live interest and intent signals and uses privacy-by-design, on-device technology to create dynamic lookalikes and continuously optimise targeting based on real-time performance feedback. Anonymised says Audience Lift lets audiences compete for performance across channels and can drive 30–40% performance uplifts on platforms such as Meta and Google Ads. An early case with agency MI Media and charity client Prostate Cancer UK reportedly reduced cost per acquisition by 35% within two weeks. Audience Lift is available immediately to advertisers working with Anonymised.

OpenAI Tests Ads in ChatGPT; BBC to Allow YouTube Ads

OpenAI has begun testing advertisements inside ChatGPT for US users on the free and ChatGPT Go tiers, marking a major step toward monetising one of the largest consumer LLM products. Ads are presented as contextual responses to immediate user queries rather than being driven by long-term behavioural profiles. Industry experts quoted in the article emphasise both the opportunity (intent-rich moments, contextual relevance, higher CTR potential) and the risks (trust erosion, measurement gaps, brand safety and pricing/control issues). Contributors call for careful test-and-learn approaches, API-level integrations for real-time bidding and session-aware targeting, new creative formats adapted to conversational flows, and improved measurement and commerce integrations before large budget shifts occur. The rollout intensifies competition with Google’s AI offerings and could reshape how advertisers approach discovery, attribution and commerce in conversational environments.

Anonymised and Bytek Team Up for Secure Data Activation

Anonymised and Bytek announced a strategic partnership on November 11, 2025 to advance secure, privacy-preserving activation of first-party data for enterprise advertisers. The collaboration centers on Bytek’s Prediction Platform, which creates audiences based on product and thematic interests as well as predictive segments such as lifetime value (Predictive LTV) and conversion probability (Action Prediction). Anonymised’s technology enables on-device targeting and measurement of ID-less audiences, reducing risks associated with sharing raw data. The joint solution allows data owners, including retailers, to build and monetize advanced audiences without exposing their data, while advertisers gain highly performant, incremental audiences derived from retail transaction analysis. Spanning Europe and the United States, the partnership aims to improve targeting precision, drive conversions, and enable more accurate incremental measurement while upholding stringent data protection standards.