Competitive Landscape

Competitors of Airbnb

The leading market alternatives to Airbnb in 2026 include Booking.com, Expedia Group, Booking Holdings and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Airbnb.

BO
Booking.comDirect Competitor
B2C Consumer App / Platform100% Match

Global travel marketplace connecting travellers with accommodation, transport and activity suppliers.

Netherlands · Est. 1996 · >5,000 team

EX
Expedia GroupDirect Competitor
B2C Consumer App / Platform100% Match

Online travel marketplace group with a scaled travel advertising business.

United States · Est. 1994 · >5,000 team

BO
Booking HoldingsDirect Competitor
B2C Consumer App / Platform78% Match

Global travel marketplace and metasearch group with reservation software assets.

United States · Est. 1996 · >5,000 team

TR
TripadvisorDirect Competitor
Publisher & Media Owner78% Match

Travel discovery, reviews, advertising and booking marketplace platform.

United States · Est. 2000 · 1,001–5,000 team

TU
TUI GroupDirect Competitor
Retailer & Marketplace77% Match

Integrated travel group selling holidays, hotels, cruises and experiences.

Karl-Wiechert-Allee 23 30625 Hannover Germany · Est. 1973 · >5,000 team

TR
Trip.comDirect Competitor
B2C Consumer App / Platform73% Match

Global online travel marketplace and booking platform group.

SG · Est. 1999 · >5,000 team

SA
SabreDirect Competitor
B2B SaaS Provider73% Match

Travel technology platform for distribution, retailing and booking infrastructure.

3150 Sabre Drive, Southlake, TX 76092 · Est. 1960 · >5,000 team

LA
lastminute.comDirect Competitor
B2C Consumer App / Platform71% Match

Consumer travel platform centred on dynamic holiday packages.

Switzerland · 1,001–5,000 team

Companies in the same market segment

The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.

CA
CasagoMarket Alternative
B2C Consumer App / Platform76% Match

Vacation rental management company serving property owners and travellers.

850 NW 13th Ave. Suite 400, Portland, OR 97209 · Est. 2001 · 201–500 team

KL
KlookMarket Alternative
B2C Consumer App / Platform73% Match

Travel experiences marketplace with consumer, supplier and corporate products.

Hong Kong · Est. 2014 · 1,001–5,000 team

TU
TuroMarket Alternative
B2C Consumer App / Platform72% Match

Peer-to-peer carsharing marketplace connecting hosts and renters.

United States · Est. 2009 · 501–1,000 team

AI
AirDNAMarket Alternative
Data Provider / Broker72% Match

Short-term rental data and analytics software for investors and operators.

1321 15th Street, Denver, CO 80202 · Est. 2011 · 50–200 team

AI
AirmeetMarket Alternative
B2B SaaS Provider70% Match

B2B platform for virtual, hybrid and managed events.

United States · Est. 2019 · 201–500 team

GU
GuestyMarket Alternative
B2B SaaS Provider68% Match

Short-term rental software for property managers and hospitality operators.

Israel · Est. 2013 · 501–1,000 team

BN
bnetworkMarket Alternative
B2B SaaS Provider67% Match

Event accommodation software and managed services for organisers and hotels.

1 rue Raphaël – 06400 Cannes (France) · Est. 2005 · 50–200 team

AI
AirshipMarket Alternative
MarTech Vendor67% Match

Mobile-first customer experience and journey orchestration software for enterprises.

San Francisco, California, United States · Est. 2009 · 201–500 team

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