Observed Signal · Jul 29, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Joanna Lazar appointed Marketing VP DACH at Mondelez
Joanna Lazar has been appointed Marketing Vice President DACH at Mondelez International, leading marketing strategy across Germany, Austria and Switzerland for brands including Milka, Oreo and Philadelphia. She began the role on June 1, 2026, and is based in Bremen; the appointment was announced July 29, 2026. Lazar joins Mondelez after senior marketing roles at Unilever, a 2014 move to the LEGO Group as Vice President of Marketing for Central Europe, and about two years as Chief Marketing Officer at Swiss plant-based company Planted Foods AG. The personnel change reshapes Mondelez's regional marketing leadership and will be relevant to agencies, media buyers and partners working on campaigns in the German-speaking market. Mondelez reported approximately $38.5 billion in net revenue for 2025.
Personnel appointment at a major FMCG advertiser in the DACH market could influence regional marketing strategies and agency/partner relationships but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Joanna Lazar was appointed Marketing Vice President DACH at Mondelez International, responsible for marketing strategy for Milka, Oreo and Philadelphia.
- She began the role on June 1, 2026, is based in Bremen, and the appointment was announced on July 29, 2026.
- Her prior roles include senior marketing positions at Unilever, a 2014 move to LEGO Group as Vice President of Marketing for Central Europe, and nearly two years as Chief Marketing Officer at Planted Foods AG (Switzerland).
- The personnel change reshapes Mondelez's regional marketing leadership and is relevant to agencies, media buyers and partners handling campaigns in the German-speaking market.
- Mondelez International reported approximately $38.5 billion in net revenue for 2025.
Connected Companies & Entities
17 Entities mapped“She worked at Unilever, where she began her career, and over time held 'senior marketing positions across Europe.'...”
“In 2014 she moved as Vice President of Marketing for Central Europe to the Lego Group....”
“MEEDIA reports on the billion-euro intersection where media and brands meet....”
“Publicis Media wins Milka manufacturer Mondelez (related article)....”
“WPP and Publicis secure the global creative account of food company Mondelez (related article)....”
“bcookie — LinkedIn — 12 months — linkedin.com (marketing cookie listed)....”
“The John Frieda haircare brand from Kao launches a new campaign (related article)....”
“wordpress_test_cookie — WordPress — session — meedia.de (cookie row related to site functionality)....”
“As media agency a Publicis agency again and as exclusive retail partner Rossmann is on board (related article)....”
“_webcare_consentid — DataReporter GmbH — 12 months — meedia.de (cookie row for consent information)....”
“__cf_bm — CloudFlare — 30 minutes — linkedin.com (cookie row indicating functionality and error tracking)....”
“_ga — Google — 1 year — meedia.de (analytics cookie listed)....”
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