Kao

Joanna Lazar appointed Marketing VP DACH at Mondelez

Joanna Lazar has been appointed Marketing Vice President DACH at Mondelez International, leading marketing strategy across Germany, Austria and Switzerland for brands including Milka, Oreo and Philadelphia. She began the role on June 1, 2026, and is based in Bremen; the appointment was announced July 29, 2026. Lazar joins Mondelez after senior marketing roles at Unilever, a 2014 move to the LEGO Group as Vice President of Marketing for Central Europe, and about two years as Chief Marketing Officer at Swiss plant-based company Planted Foods AG. The personnel change reshapes Mondelez's regional marketing leadership and will be relevant to agencies, media buyers and partners working on campaigns in the German-speaking market. Mondelez reported approximately $38.5 billion in net revenue for 2025.

John Frieda Launches Campaign with Rossmann Partnership

Kao's haircare brand John Frieda is launching a new campaign titled "Generations by John Frieda" at the end of July, featuring testimonials Veronica Ferres and Lilly Krug in three video episodes. The campaign again teams the brand with the drugstore chain Rossmann as exclusive retail partner and uses Rossmann's retail-media and in‑store channels alongside social placements (Facebook, Instagram, TikTok), print (Gala) and digital integrations (Brigitte newsletter, banners on Rossmann's John Frieda page). Media planning and buying are handled by the Publicis agency Starcom. Kao emphasizes a strategy combining social-first content, influencer/creator collaborations and integrated retail activations to reach consumers along the full customer journey.

Kao Appoints the7stars to Handle UK Media Planning and Buying - ExchangeWire.com

Kao, the Japanese consumer goods conglomerate, has appointed the7stars to handle media planning and buying for its UK Consumer Care business after a competitive pitch supported by Abintus Consulting. The7stars will drive new customer acquisition and transform Kao’s Consumer Care brand portfolio, including John Frieda, Bioré, and Curél. A key focus is to support John Frieda’s digital and fully integrated commerce strategy through a rigorous test-and-learn approach. Wendy Brown, UK Country Manager for Kao Consumer Care, welcomed the appointment, citing the agency’s progressive thinking and omnichannel approach. Jenny Biggam, Founder of the7stars, noted Kao’s strong brand portfolio and outlined a new 2022 strategy to grow market share by deepening emotional connections with consumers.