Shiseido

Addlly AI Named SuperAI Genesis Top 50 Startup

Addlly AI, an enterprise AI Search Visibility and Generative Engine Optimization (GEO) platform, was selected for the Genesis Top 50 Startup cohort at SuperAI 2026. SuperAI 2026 will be held in Singapore on June 10–11, 2026; the Genesis Startup Competition is powered by OpenAI and Microsoft for Startups. Addlly AI was recognized for its enterprise-grade AI Marketing Agents, including a GEO Audit Agent that measures AI search visibility, citation patterns, content/schema gaps, and provides prioritized recommendations. The platform also offers execution agents to help enterprises act on those recommendations. Addlly AI supports more than 35 enterprise customers, with named clients including Johnson’s Baby, Aveeno, Stayfree, MetLife, Organic India, Kenvue Group, Shiseido, and Tata Sampann. The recognition reflects growing enterprise focus on optimizing visibility within AI-driven search and recommendation systems.

Teads Enhances Brand Suitability Capabilities Through Partnership with Integral Ad Science - ExchangeWire.com

Teads, a global media platform, has expanded its brand suitability and contextual advertising capabilities through a partnership with Integral Ad Science (IAS). The integration of IAS’s Context Control solution for avoidance into Teads Ad Manager enables advertisers to pre-bid select from IAS’s 200+ contextual segments and restrict content considered unsuitable, across display and video campaigns globally. The cognitive semantic technology analyzes sentiment and emotion to better classify content, delivering up to a 99% suitability pass rate for ad impressions. The collaboration aims to maximise scale while protecting brand safety and supporting quality journalism by avoiding wasted opportunities. The initiative comes as European marketers show high concern for brand safety, and it includes client endorsements from Shiseido’s Barbara Dang, who emphasized control and reach, and statements from Teads’ Remi Cackel and IAS’s Yannis Dosios on enhanced customization and monetisation in a cookieless environment.

Das Retail-Media-Geschäft bei Douglas

Douglas' Retail Media arm centers on Douglas Marketing Solutions, launched two years ago to provide full‑funnel digital advertising for Douglas' beauty platform. The Retail Media offering has been rolled out across all major European markets and is treated as a standard, always‑on instrument in Douglas' digital media planning. It counts hundreds of beauty brands as customers, including L’Oréal Luxe, Shiseido and Coty, and supports marketplace partners with products in dermocosmetics or dietary supplements. Onsite inventory is not sold programmatically; onsite bookings occur directly with Douglas or partner agencies, while offsite media buys use DSPs (Facebook/Instagram, YouTube, Google Display) with first‑party data from a Douglas DMP (CRM, transactional and behavioral data). Data are not shared externally and are used campaign‑by‑campaign. Looking ahead, Douglas aims to connect traditional marketing channels with Retail Media, expand content journeys, and better integrate online and offline touchpoints for brand activation.