Coty

CTV's Next Phase: Connect Video, Data and Commerce

At Cannes Lions, industry speakers argued that Connected TV (CTV) is now an established media channel and the next challenge is integrating video, data, commerce and measurement across screens. Dailymotion framed itself as a video adtech company strengthened by its place within Canal+, while Coty’s Rafael Lopez de Azua said the company will prioritise CTV combined with a data layer and retail media partnerships to target shoppers more effectively. The discussion stressed measurement, creative adaptation by device, AI-enabled creative production, and breaking silos between clients, agencies and platforms to create a joined-up global video strategy that links attention to purchase outcomes.

Brands Move From AI Experimentation to Adoption

At an ADWEEK House Cannes Lions panel co-hosted with Zefr, industry leaders discussed practical steps for turning AI experimentation into business value for marketing organizations. Panelists emphasized building data-driven foundations—standardizing data, measurement and decision frameworks—creating knowledge hubs to retain learnings, and redesigning workflows rather than merely layering AI onto existing processes. Speakers also said the primary barriers are organizational: internal resistance, the need for executive support, and education. The session encouraged marketers to experiment with AI tools and cultivate internal evangelists to integrate AI responsibly into day-to-day operations.

10-Q Financial Filing Analysis for Coty

AI Analysis of 10-Q for period 2026-03-31. Note: Management emphasized the Fixed Cost Reduction Plan and structural improvements, while the $362.8M impairment of mass-market brands suggests a more severe fundamental decline in the Consumer Beauty portfolio than previously guided.