Consumer Packaged Goods, Food & Household Brands · Advertiser / Brand
Colgate-Palmolive
Consumer goods company selling household and personal care brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Colgate-Palmolive Company
- Entity type
- COMPANY
- Founded
- 1806
- Headquarters
- United States
- Company size
- >5,000
- Market cluster / sector
- Consumer Packaged Goods, Food & Household Brands
- Market role
- Advertiser / Brand
- Ticker
- CL
- Official website
- colgatepalmolive.de
What Colgate-Palmolive does
The company creates value by owning consumer brands, developing packaged goods, manufacturing at scale, and distributing those products through large retail and commercial channels. Revenue is generated from repeat product sales across everyday consumer categories, supported by brand marketing, shelf presence, and international distribution.
Category differentiation
This is the consumer packaged goods parent company, not an adtech, martech, or software vendor. It should be classified as an advertiser / brand owner rather than one of its individual product labels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Colgate-Palmolive is a large consumer goods company headquartered in the United States. It develops, manufactures, markets, and sells household and personal care products, with a strong presence in oral care as well as soap, home care, and pet nutrition. The company primarily generates revenue by selling branded products through retail, wholesale, pharmacy, grocery, e-commerce, and distribution partners. Its direct customers are retail and distribution channels, while the end consumers are households and individual buyers. In the advertising ecosystem, it is best understood as an advertiser / brand rather than a software or media company, using brand marketing to drive demand for packaged consumer products.
Company news briefing
Briefing updated:
Colgate-Palmolive continues to modernise its digital infrastructure by deploying Creatio’s AI-native CRM, replacing legacy software stacks to automate enterprise-wide workflows. This technological transition complements the group's long-term brand resilience, which industry research confirms remains strategically anchored in its foundational social purpose and community dental services. To share insights on its latest operational progress, Chairman, President and CEO Noel Wallace is scheduled to address the Barclays 2026 Global Consumer Staples Conference.
Business model & monetisation
Primarily product sales of branded consumer packaged goods through retail and wholesale channels, with revenue realised via unit sales and retailer sell-in. The overarching model is retail margin and brand-led packaged goods monetisation rather than subscription or software fees.
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Global consumer goods company selling household and personal care brands.
Consumer goods company selling branded household and personal care products.
Consumer goods group selling health, hygiene and nutrition brands.
Consumer goods manufacturer focused on tissue, hygiene and personal care.
Public consumer goods owner of household and lifestyle brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Bravo Fan Fest Brands Blend with Fan Experiences
Experiential Marketing · Recorded impact score: 2/5
Bravo Fan Fest 2026 in Charleston, SC featured five brand sponsors—Colgate Optic White, Planet Fitness, State Farm, Wayfair, and Wendy's—each creating activations that integrated with the show's fandom. The event, smaller than BravoCon, emphasized intimate and community-driven engagement. Brandon activations included interactive games, photo ops, co-branded merchandise, and exclusive offers tied to Bravo shows, such as Wendy's new Frosty flavors named after Real Housewives stars. Executives from NBCUniversal highlighted the strategy of leveraging fan passion to drive brand demand, describing it as a 'flywheel' effect.
- Bravo Fan Fest returned to Charleston, SC on October 24, 2026 after debuting in Miami in 2024.
- Five brand sponsors participated: Colgate Optic White, Planet Fitness, State Farm, Wayfair, and Wendy's.
8-K Financial Filing Analysis for Colgate-Palmolive (2026-10-30)
financials · Recorded impact score: 3/5
On October 30, 2026, Colgate-Palmolive Company furnished a Form 8-K under Item 2.02 (Results of Operations and Financial Condition) announcing the release of its financial results for the third quarter ended September 30, 2026. The earnings release itself was distributed via Exhibit 99 and incorporated by reference, with the filing signed by Chief Financial Officer Stanley J. Sutula III. Because the detailed financial tables and operational discussion were furnished via the accompanying press release exhibit rather than directly in the body of the 8-K, this document serves as the regulatory furnishing establishing the disclosure of Q3 2026 performance.
- Colgate-Palmolive furnished its Q3 earnings release for the quarterly period ended September 30, 2026, on October 30, 2026.
- The filing was furnished under Item 2.02 and signed on behalf of the registrant by Chief Financial Officer Stanley J. Sutula III.
Amazon turns Thursday Night Football into full-funnel ad pitch
CTV · Recorded impact score: 4/5
Amazon's Thursday Night Football (TNF) has become a key pitch for attracting advertisers to its broader advertising ecosystem, leveraging Prime Video's sports inventory and Amazon's data capabilities for full-funnel marketing. In its fifth season, TNF saw a 6% year-over-year increase in advertisers, with double-digit growth across financial services, retailers, hardlines, auto, and travel, and 17% of advertisers new to the platform. Amy McDevitt, head of live sports sales partnerships, emphasizes deepening advertiser relationships across Prime Video and Amazon. Endemic brands like Colgate-Palmolive benefit from direct sales data correlation, while non-endemics use TNF to test Amazon's capabilities. The strategy includes promoting multi-sport buys and integrating innovative ad capabilities to raise ad spending.
- Amazon's Thursday Night Football advertisers grew 6% year over year in its fifth season, with 17% new to the platform.
- Double-digit advertiser growth was seen across financial services, retailers, hardlines, auto, and travel sectors.
Colgate-Palmolive Webcasts Fireside Chat at the Barclays 2026 Global Consumer Staples Conference
Recorded impact score: 5/5
NEW YORK --(BUSINESS WIRE)--Aug. 27, 2026-- Colgate-Palmolive (NYSE:CL) Chairman, President and CEO, Noel Wallace, will participate in a fireside chat on Wednesday, September 9, 2026 at 8:15 a.m. ET at the Barclays 2026 Global Consumer Staples Conference.
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Questions about Colgate-Palmolive
What is Colgate-Palmolive?
Colgate-Palmolive is a public consumer goods company that sells household and personal care products under a portfolio of branded products.
Who uses Colgate-Palmolive?
Its products are used by everyday consumers and households, while retailers, distributors, and e-commerce sellers are key commercial buyers.
How does Colgate-Palmolive make money?
It makes money by selling branded consumer packaged goods through retail, wholesale, pharmacy, grocery, and online channels.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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