Colgate-Palmolive
Colgate-Palmolive is a consumer goods company selling household and personal care brands.
Colgate-Palmolive operates in the Advertiser / Brand segment.
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Distinction
This is the consumer packaged goods parent company, not an adtech, martech, or software vendor. It should be classified as an advertiser / brand owner rather than one of its individual product labels.
- Founded
- Unknown
- Headquarters
- United States
- Core Segment
- Advertiser / Brand
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about Colgate-Palmolive
Subsidiaries
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Competitors
Key competitors include Xperi.
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Acquisitions
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Colgate-Palmolive: About
The company creates value by owning consumer brands, developing packaged goods, manufacturing at scale, and distributing those products through large retail and commercial channels. Revenue is generated from repeat product sales across everyday consumer categories, supported by brand marketing, shelf presence, and international distribution.
Colgate-Palmolive: Market Position
Colgate-Palmolive is a large consumer goods company headquartered in the United States. It develops, manufactures, markets, and sells household and personal care products, with a strong presence in oral care as well as soap, home care, and pet nutrition. The company primarily generates revenue by selling branded products through retail, wholesale, pharmacy, grocery, e-commerce, and distribution partners.
Its direct customers are retail and distribution channels, while the end consumers are households and individual buyers. In the advertising ecosystem, it is best understood as an advertiser / brand rather than a software or media company, using brand marketing to drive demand for packaged consumer products.
Colgate-Palmolive: Frequently Asked Questions
What is Colgate-Palmolive?
Colgate-Palmolive is a public consumer goods company that sells household and personal care products under a portfolio of branded products.
Who uses Colgate-Palmolive?
Its products are used by everyday consumers and households, while retailers, distributors, and e-commerce sellers are key commercial buyers.
How does Colgate-Palmolive make money?
It makes money by selling branded consumer packaged goods through retail, wholesale, pharmacy, grocery, and online channels.
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