Colgate-Palmolive

Creatio Quarterly Bookings Reach 255% of Prior Year

Creatio reported exceptional first-quarter FY27 results, delivering bookings at 255% of the prior year as enterprise adoption of AI accelerates. The AI-native CRM and workflow vendor says it supports thousands of organizations in more than 100 countries and has doubled its count of $1M+ ARR enterprise customers over the past year. Named customers include Nasdaq, MetLife, Colgate Palmolive, AMD and Howdens. Creatio credits growth to surging enterprise adoption of agentic AI, enterprises replacing legacy CRM stacks, and its Unlimited commercial offering. The company also announced a broad “10x” release featuring innovations such as an Enhanced AI Studio and AI Twin, and plans to expand its AI strategy, engineering, and go-to-market investments. Katherine Kostereva is quoted as CEO of Creatio.

X settles multiyear lawsuit with WFA

X Corp and the World Federation of Advertisers (WFA) announced on July 29, 2026 that they have settled a multiyear antitrust dispute stemming from X’s August 2024 lawsuit. X alleged the WFA, its Global Alliance for Responsible Media (GARM) and several major advertisers coordinated a boycott that diverted ad spend from X and deprived it of revenue. A federal judge in Texas dismissed the case on March 26, 2026 for failure to show the required antitrust injury; X appealed. The WFA discontinued GARM on August 9, 2024 and said it will not re-form a similar initiative. In a joint statement the parties said they are putting the litigation behind them, removing legal uncertainty while expressing interest in pursuing new brand-safety approaches.

Social Purpose Drives Century-Long Brand Survival

Alex Hardiman (We. Communications) summarises 13 years of research by Professor Alex Hill showing that organisations that endure for a century embed social purpose from their founding. Hill's book Centennials studied century-old organisations including NASA, the All Blacks, Levi’s and Kellogg’s and concluded that long-lived companies did not retrofit social purpose — it was part of their original architecture. The research argues that cutting social commitments for short-term financial gains risks eroding the trust and relationships that sustain brands over generations. Examples cited include Levi’s early charitable giving, the Kellogg’s Foundation’s majority ownership, and Colgate’s community dental services. The piece frames purpose as strategic, not discretionary, and warns boards to consider what dismantling purpose would remove from their organisations.