Observed Signal · Jun 25, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Goldvertise to Market Deluxe Music from 2027
Goldvertise will take over commercial marketing for the music channel Deluxe Music and several sister channels from 1 January 2027. The mandate includes Schlager Deluxe, Deluxe Rap, Deluxe Dance and Bergblick, all owned by the High View group; until now Sky Media handled their sales. Goldvertise — which emerged from Goldbach and this year joined Alexander Trauttmansdorff's corporate group — is expanding its portfolio (already including AXN Black, AXN White, One Terra, Bibel.TV, Curiosity Channel and Just Cooking). The company also plans to start marketing additional High View FAST channels from September and to handle the music platform Stingray. Frank Möbius, Managing Director of Goldvertise Media, is quoted on the company’s ambitions.
A regional media-sales mandate transfer expands Goldvertise's portfolio and affects Sky Media/Ad Alliance relationships, but concerns relatively small channels and is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Goldvertise will take over marketing for Deluxe Music on 2027-01-01.
- Goldvertise's remit also covers Schlager Deluxe, Deluxe Rap, Deluxe Dance and Bergblick — all channels of the High-View group.
- Until now Sky Media marketed these channels; Sky Media's responsibilities were affected by Sky Deutschland's takeover by RTL.
- Goldvertise originated from Goldbach and since earlier in 2026 belongs to Alexander Trauttmansdorff's corporate group.
- Goldvertise will from September market additional High View FAST channels and will market the music platform Stingray.
Connected Companies & Entities
7 Entities mapped“The marketer Goldvertise, which emerged from Goldbach a few years ago, will take over the marketing of the music niche channel Deluxe Music ...”
“Responsibility for this area had previously lain with Sky Media; until now Sky Media marketed the channels....”
“Goldvertise, which emerged from Goldbach a few years ago, will take over the marketing of Deluxe Music....”
“Goldvertise strengthens its mandate business by marketing the music platform Stingray....”
“Sky Media was absorbed as part of the takeover of Sky Deutschland by RTL....”
“Early next year the marketing teams of Ad Alliance and Sky Media are to be merged....”
“Sky Media was absorbed as part of the takeover of Sky Deutschland by RTL....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Swiss TV Screen-up: Goldbach, CH Media, Seven.One, SRG
The Screen-up 2026, a Swiss TV advertising event, showcased program highlights from Goldbach, CH Media, Seven.One Entertainment Group, and SRG. Goldbach's humorous pitch underscored TV's strength. CH Media celebrated 3+'s 20th anniversary, announced a rebranding of its eight channels under one brand umbrella, and introduced new formats, including 'Renovating Dragqueens' and '#StreetSmart'. Seven.One highlighted Swiss productions like 'Hype Kitchen' and 'KochBar', with doubled reach on Joyn among young audiences. SRF Director Roger Elsener discussed strategic plans despite austerity measures. The event was notably leaner regarding stage decor and major advertisers, with the industry facing pressure as RTL and Sky cut 500 jobs.
Goldbach News: Neue Best Cases und Medienmitteilungen
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