Observed Signal · Sep 17, 2026 · Industry Event · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Swiss TV Screen-up: Goldbach, CH Media, Seven.One, SRG
The Screen-up 2026, a Swiss TV advertising event, showcased program highlights from Goldbach, CH Media, Seven.One Entertainment Group, and SRG. Goldbach's humorous pitch underscored TV's strength. CH Media celebrated 3+'s 20th anniversary, announced a rebranding of its eight channels under one brand umbrella, and introduced new formats, including 'Renovating Dragqueens' and '#StreetSmart'. Seven.One highlighted Swiss productions like 'Hype Kitchen' and 'KochBar', with doubled reach on Joyn among young audiences. SRF Director Roger Elsener discussed strategic plans despite austerity measures. The event was notably leaner regarding stage decor and major advertisers, with the industry facing pressure as RTL and Sky cut 500 jobs.
Highlights Swiss TV advertising strategies and program innovations but is a regional industry event with limited global impact.
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Key Takeaways & Evidence Grounding
- Goldbach presented a mock pitch highlighting TV's reach and Mediapulse certification.
- CH Media announced a joint brand umbrella for its eight TV stations to mark 3+'s 20th anniversary.
- Radio Swiss Pop will join CH Media from 2027.
- Seven.One announced new Swiss production 'KochBar' with Salar Bahrampoori and Fabian Zbinden.
- SRF Director Roger Elsener emphasized commitment to linear TV despite cost-cutting measures.
Connected Companies & Entities
5 Entities mapped“CH Media celebrated the 20th anniversary of 3+ and announced a rebranding of its eight channels.”
“Goldbach celebrated itself at the start of the first screening block with a humorous video.”
“Seven.One's Swiss originals contributed to doubled reach on Joyn among young audiences.”
“SRF Director Roger Elsener discussed the broadcaster's strategy and recent cost-cutting measures.”
“SRG's program block was led by Nik Hartmann, with an interview with SRF Director Roger Elsener.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Screenforce Day: Call for Creative Courage in TV
At the Screenforce Day industry conference in Zurich on 28 May 2026, Swiss advertising figures and media owners discussed the continuing importance of TV in the media mix and the future role of Connected TV. Jean-Remy von Matt opened with a keynote urging creative risk-taking. The Screenforce study “Why TV stays: Insights from media planning” was presented, and speakers including Gerhard Louw (Lindt & Sprüngli) highlighted stronger attention on large screens. Alexander Preuss (Bynd/Omnicom Media) presented marketing-mix-modeling evidence that TV investments deliver the largest sales contribution. A panel debated whether CTV is revolutionary or overhyped. SRF and CH Media closed with a talk on shared TV moments; surprise guests included singer Stefanie Heinzmann and SRF sport moderator Jeff Baltermia. The event hosted about 350 guests and was moderated by Wolfram Kons.
Screenforce Festival: RTL Shines, Seven.One's Pufpaff, TV Wins
The Screenforce Festival returned after a year as a showcase for German broadcasters and sales houses to present programming and advertising propositions to advertisers and agencies. Six media sellers ran screenings — AdAlliance (RTL Deutschland), Seven.One Media (ProSiebenSat.1), newcomer El Cartel Brothers (representing Warner Bros. Discovery and RTLzwei), Disney Advertising, Visoon (Welt/Paramount) and ARD Media. RTL Deutschland's combined group made the biggest impression following the Sky Deutschland acquisition, while Seven.One's screening featured comedian Sebastian Pufpaff lampooning ad spots. Disney Advertising and ARD Media surprised with more personable presentations. Across presentations, the market emphasised tried-and-tested formats — notably more reality programming and live sports — and the report concludes that linear TV remains a strong, relevant advertising medium in Germany.
Swiss Winners at WorldMediaFestivals 2026
At the 27th WorldMediaFestivals in Berlin, six Swiss productions won awards across Television, Corporate Media, Online and Print categories. KPRN Network took the Grand Award for the print production “Abenteuer Angola – Der Weg ist das Ziel,” which also won Gold in Print: Editorial & Magazine Formats. SRG won Gold for its “Eurovision Song Contest 2025 in Basel” entry in Branded Storytelling: Brand Narratives. Four Silver awards went to Maybaum Film (“We care for what we carry”), Absolutturnus (“Elco – Heat & Ice”), Seed Audio-Visual Communication (Swiss Life Corporate Movie) and Georg Fischer (“The Plus Effect”). The WorldMediaFestivals have been organised by Intermedia, based in Hamburg, since 2000. The article was published by persoenlich.com on 2026-05-20.
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