Observed Signal · Sep 17, 2026 · Industry Event · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
TV Advertising Market: Swiss TV Screen-up: Goldbach, CH Media, Seven.One, SRG
The Screen-up 2026, a Swiss TV advertising event, showcased program highlights from Goldbach, CH Media, Seven.One Entertainment Group, and SRG. Goldbach's humorous pitch underscored TV's strength. CH Media celebrated 3+'s 20th anniversary, announced a rebranding of its eight channels under one brand umbrella, and introduced new formats, including 'Renovating Dragqueens' and '#StreetSmart'. Seven.One highlighted Swiss productions like 'Hype Kitchen' and 'KochBar', with doubled reach on Joyn among young audiences. SRF Director Roger Elsener discussed strategic plans despite austerity measures. The event was notably leaner regarding stage decor and major advertisers, with the industry facing pressure as RTL and Sky cut 500 jobs.
Highlights Swiss TV advertising strategies and program innovations but is a regional industry event with limited global impact.
Wichtigste Kernpunkte & Evidenz
- Goldbach presented a mock pitch highlighting TV's reach and Mediapulse certification.
- CH Media announced a joint brand umbrella for its eight TV stations to mark 3+'s 20th anniversary.
- Radio Swiss Pop will join CH Media from 2027.
- Seven.One announced new Swiss production 'KochBar' with Salar Bahrampoori and Fabian Zbinden.
- SRF Director Roger Elsener emphasized commitment to linear TV despite cost-cutting measures.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenSRF Schweizer Radio und Fernsehen
Swiss German-language public-service radio, television and online media unit.
“SRF Director Roger Elsener discussed the broadcaster's strategy and recent ...”
Goldbach Group
Schweizer Vermarkter für Crossmedia-Werbung und Plattform zur Monetarisierung von Werbeinventar.
“Goldbach celebrated itself at the start of the first screening block with a humorous video....”
CH Media
Führendes Schweizer Medienhaus mit einem konvergenten Portfolio aus Publishing, Broadcasting, Entertainment-Streaming und integrierter crossmedialer Werbevermarktung.
“CH Media celebrated the 20th anniversary of 3+ and announced a rebranding of its eight channels....”
Joyn
Deutsche Streaming-Plattform, die Live-TV, AVOD und Premium-Abonnements in einem Service vereint.
“Seven.One's Swiss originals contributed to doubled reach on Joyn among young audiences....”
SRG SSR
Die SRG SSR ist der Schweizer Service-public-Medienkonzern für mehrsprachiges Fernsehen, Radio und digitale Medien.
“SRG's program block was led by Nik Hartmann, with an interview with SRF Director Roger Elsener....”
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