Observed Signal · Aug 4, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Expands AGF-measured CTV inventory and FAST-channel supply; adds data and programmatic integrations (AEOS, FreeWheel, Index Exchange) that affect CTV supply and programmatic buying.
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Key Takeaways & Evidence Grounding
- Goldvertise will handle ad sales for Deluxe Music and additional High View group channels (Schlager Deluxe, Bergblick, Deluxe Rap, Deluxe Dance) starting 2027-01-01.
- Goldvertise already markets AGF-measured channels such as AXN Black, AXN White, One Terra and Just Cooking; the new deal increases AGF-declared CTV inventory.
- Goldvertise has a data partnership with All Eyes on Screens (AEOS) to report performance of special-interest channels like Kinowelt TV and Sportdigital channels.
- Goldvertise announced technology partnerships with FreeWheel and Index Exchange to simplify programmatic trading and improve automated market connectivity.
- The company said its portfolio includes Stingray, Vevo, O2 FAST channels and now totals over 400 FAST channels with a claimed reach of more than nine billion contacts per month.
Connected Companies & Entities
8 Entities mapped“Goldvertise builds its portfolio and secures advertising sales for the TV brand Deluxe Music and other channels of the High View group.”
“The deal covers channels of the High View group; High View had unexpectedly acquired Goldvertise at the end of last year.”
“Goldvertise relies on a data partnership with All Eyes on Screens (AEOS) to transparently report the performance of special-interest channel...”
“Together with channels already marketed by Goldvertise and measured by AGF Videoforschung (AXN Black, AXN White, One Terra and Just Cooking)...”
“Goldvertise expands its portfolio through the music platform Stingray.”
“The marketing offering also includes the music network Vevo.”
“New partnerships with the ad-tech provider FreeWheel should simplify programmatic trading of ad inventory.”
“Partnerships with the supply-side platform Index Exchange are intended to simplify programmatic trading and improve connection to the automa...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Goldvertise to Market Deluxe Music from 2027
Goldvertise will take over commercial marketing for the music channel Deluxe Music and several sister channels from 1 January 2027. The mandate includes Schlager Deluxe, Deluxe Rap, Deluxe Dance and Bergblick, all owned by the High View group; until now Sky Media handled their sales. Goldvertise — which emerged from Goldbach and this year joined Alexander Trauttmansdorff's corporate group — is expanding its portfolio (already including AXN Black, AXN White, One Terra, Bibel.TV, Curiosity Channel and Just Cooking). The company also plans to start marketing additional High View FAST channels from September and to handle the music platform Stingray. Frank Möbius, Managing Director of Goldvertise Media, is quoted on the company’s ambitions.
McDonald's rides retro wave in German TV ads
McDonald's Germany has launched a new nostalgic ad campaign titled "Endlich wieder bei Mecces" to win over consumers after removing the McRib from its regular menu. The TV spots feature old music, clips from vintage commercials, and the old logo. According to All Eyes On Screens (AEOS), McDonald's increased its TV presence and ranked 6th among the most reached brands, with over 2,000 airings in the past week. The campaign heavily targeted smaller channels, including children's networks like Super RTL and Nickelodeon, as well as Comedy Central, TLC, and Dluxe Music. Most reach was generated on RTL, Vox, ProSieben, and Sat.1, while public broadcasters were excluded. Separately, Vinted reclaimed the top spot in the brand ranking, followed by Kaufland and Ferrero's Kinder. August Storck launched its largest TV campaign of the year for Merci, and Bett1 also saw its strongest week in 2026.
Dr. Oetker Overtakes Vinted in German TV Ad Rankings
In the latest weekly TV advertising charts by All Eyes On Screens, Dr. Oetker has risen to the top spot, displacing Vinted, which had led for four consecutive weeks. Dr. Oetker aired 1,310 spots, reaching a gross reach of 888 XRP, with a focus on ProSieben and other Seven.One Media channels (about 76% of spots), while also using Ad Alliance's RTL channels. Vinted, with over 3,000 spots, achieved 861 XRP, taking second place. Procter & Gamble brands also featured prominently: Wick reached 723 XRP (rank 3), supported by Lenor (425 XRP), Always (417 XRP), and Oral-B (360 XRP). The ranking is based on exact second-by-second reach in Vodafone households, expressed as Exact Rating Points (XRP). The data underscores the competitive dynamics in German linear TV advertising, particularly among major FMCG advertisers.
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