Observed Signal · Aug 4, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
CTV Market: Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Expands AGF-measured CTV inventory and FAST-channel supply; adds data and programmatic integrations (AEOS, FreeWheel, Index Exchange) that affect CTV supply and programmatic buying.
Key Takeaways & Evidence Grounding
- Goldvertise will handle ad sales for Deluxe Music and additional High View group channels (Schlager Deluxe, Bergblick, Deluxe Rap, Deluxe Dance) starting 2027-01-01.
- Goldvertise already markets AGF-measured channels such as AXN Black, AXN White, One Terra and Just Cooking; the new deal increases AGF-declared CTV inventory.
- Goldvertise has a data partnership with All Eyes on Screens (AEOS) to report performance of special-interest channels like Kinowelt TV and Sportdigital channels.
- Goldvertise announced technology partnerships with FreeWheel and Index Exchange to simplify programmatic trading and improve automated market connectivity.
- The company said its portfolio includes Stingray, Vevo, O2 FAST channels and now totals over 400 FAST channels with a claimed reach of more than nine billion contacts per month.
Connected Companies & Entities
8 Entities mappedFreeWheel
Premium video ad tech for publishers, buyers and agencies.
“New partnerships with the ad-tech provider FreeWheel should simplify programmatic trading of ad inventory....”
Vevo
Ad-supported music video network selling premium cross-screen inventory.
“The marketing offering also includes the music network Vevo....”
Goldvertise
German video ad sales house for TV, CTV and online video.
“Goldvertise builds its portfolio and secures advertising sales for the TV brand Deluxe Music and other channels of the High View group....”
Index Exchange
Independent supply-side platform for programmatic monetisation and curated deals.
“Partnerships with the supply-side platform Index Exchange are intended to simplify programmatic trading and improve connection to the automa...”
AGF Videoforschung
German video audience measurement and planning data provider.
“Together with channels already marketed by Goldvertise and measured by AGF Videoforschung (AXN Black, AXN White, One Terra and Just Cooking)...”
HIGH VIEW
DACH media owner operating TV, FAST and streaming channels.
“The deal covers channels of the High View group; High View had unexpectedly acquired Goldvertise at the end of last year....”
Stingray
Digital music, video and retail audio media company.
“Goldvertise expands its portfolio through the music platform Stingray....”
all eyes on screens
TV and cross-screen measurement, planning, and activation software.
“Goldvertise relies on a data partnership with All Eyes on Screens (AEOS) to transparently report the performance of special-interest channel...”
Ontology Mapping & Concepts
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