Stingray
Digital music, video and retail audio media company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Stingray Group Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- stingray.com
What Stingray does
Stingray creates and acquires specialised music and video content, packages it into branded consumer services and partner-ready channels, and monetises that catalogue across multiple routes. On the consumer side, it offers direct subscriptions, freemium streaming, and in-app monetisation. On the B2B side, it licenses content and bundled experiences to distributors such as telecom, OTT, TV, and automotive partners, provides recurring business music and signage solutions to physical venues, and monetises audience attention through its advertising sales division.
Category differentiation
This is the Canadian digital media company operating streaming, business music, and advertising products, not a cyber-security vendor or a single-purpose music app. It is broader than a standalone streaming service because it also licenses content and sells media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Stingray is a Canadian digital media and music company operating a portfolio of audio and video streaming services, karaoke and wellness apps, business music and signage solutions, and an advertising sales arm. Its consumer products include subscription and ad-supported music and video services, while its business-facing operations license content to telecom, OTT, automotive, retail, and hospitality partners and sell advertising inventory across owned and in-store media environments. The company makes money through a hybrid model: consumer subscriptions, ad-supported streaming, content licensing and syndication, managed B2B services, and media sales. Its customers therefore span end consumers, commercial venues, platform operators, advertisers, and agencies. Strategically, it sits between a publisher/media owner and a media sales house, with additional B2B distribution and in-store media infrastructure.
Company news briefing
Briefing updated:
Despite facing a regulatory hurdle with a Management Cease Trade Order due to delayed audited financial statements, Stingray continues to expand its global FAST footprint. The company has secured wider distribution by launching 17 streaming music channels and specialised programming on the new Heartland+ service, whilst integrating its Holidayscapes channel into Pluto TV’s seasonal hub. Furthermore, Stingray's commercial relationship with Goldvertise has been consolidated ahead of a January 2027 launch to scale European ad monetisation and enhance programmatic trading capabilities.
Business model & monetisation
Stingray uses a blended monetisation strategy. Consumer services generate recurring revenue from monthly and annual subscriptions, with some products also using ad-supported access and in-app purchases. B2B revenues come from content licensing and distribution agreements, managed service and subscription fees for business music and signage solutions, and media sales across owned streaming properties, digital inventory, and in-store retail audio networks.
- Consumer subscriptions
- Recurring monthly and annual plans across music, video, karaoke, and niche streaming services
- Content licensing and distribution
- B2B licensing and syndication to telecom, OTT, TV, and automotive partners
- Advertising sales
- Media inventory sales across in-store audio, digital, display, and related channels
- Business music and signage services
- Recurring subscription and managed service fees from commercial venues
- In-app monetisation
- Advertising and in-app purchases in selected mobile consumer apps
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Universal Music Group
Global music rights owner, publisher and brand partnerships group.
- Deezer
Music streaming platform with subscriptions, advertising and partner monetisation.
- Seven.One Entertainment Group
German broadcaster-led entertainment and advertising monetisation group.
- SoundCloud
Audio streaming platform for listeners, creators and advertisers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Stingray and Gameloft Launch Karaoke Service Globally on Major Gaming Platforms
Recorded impact score: 3.5/5
Stingray and Gameloft have launched a karaoke service globally on major gaming platforms, expanding Stingray's reach into the gaming sector.
Stingray — Streaming App Profile
Connected TV (CTV) · Recorded impact score: 1/5
State of Streaming hosts a company profile page for Stingray, describing it as a streaming app and linking to the company's website. The page includes an SOS coverage link highlighting a February 2026 item titled "Stingray Expands Pluto TV Partnership with TikTok Radio and More," and lists related State of Streaming editorial resources (articles, podcasts, ebook offer). The page functions as a directory/profile entry rather than a standalone news story.
- Stingray is listed as a streaming app on State of Streaming's publisher directory.
- The Stingray company website is https://www.stingray.com/ (linked on the profile).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Systems Developer(Mid-Level) | IT | Montreal | |
| AI Software Developer(Mid-Level) | IT | Montreal | |
| Lifecycle & Marketing Automation Specialist(Mid-Level) | Marketing | Montreal | |
| Technical Specialist (Digital Signage)(Mid-Level) | Operations | Montreal | |
| Content Specialist: Linear Channels(Mid-Level) | Content | Montreal |
Explore company relationships
Questions about Stingray
What is Stingray?
Stingray is a digital media company that operates music and video streaming services, business music and signage products, and an advertising sales division.
Who uses Stingray?
Its products are used by consumers, advertisers, agencies, retailers, hospitality venues, telecom operators, OTT platforms, and automotive partners.
How does Stingray make money?
It earns revenue from subscriptions, ad-supported streaming, in-app purchases, content licensing, managed B2B services, and media inventory sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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