Stingray
Stingray is a digital music, video and retail audio media company.
Analyst Perspective
Stingray is a Canadian digital media and music company operating a portfolio of audio and video streaming services, karaoke and wellness apps, business music and signage solutions, and an advertising sales arm. Its consumer products include subscription and ad-supported music and video services, while its business-facing operations license content to telecom, OTT, automotive, retail, and hospitality partners and sell advertising inventory across owned and in-store media environments. The company makes money through a hybrid model: consumer subscriptions, ad-supported streaming, content licensing and syndication, managed B2B services, and media sales. Its customers therefore span end consumers, commercial venues, platform operators, advertisers, and agencies. Strategically, it sits between a publisher/media owner and a media sales house, with additional B2B distribution and in-store media infrastructure.
Analyst Signal Briefing
Updated: 5 Aug 2026Stingray is further scaling its FAST presence through new distribution on Heartland+ and a European marketing partnership with Goldvertise to enhance international monetisation. While the group continues to focus on unlocking revenue via advanced programmatic trading, these efforts are currently shadowed by a Management Cease Trade Order issued following a delay in filing audited financial statements for fiscal 2026. This regulatory hurdle follows the launch of "Stingray Hooked" on Roku and seasonal integrations on Pluto TV, reflecting a sustained focus on content syndication despite recent financial reporting delays.
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Key insights about Stingray
Category Differentiation
This is the Canadian digital media company operating streaming, business music, and advertising products, not a cyber-security vendor or a single-purpose music app. It is broader than a standalone streaming service because it also licenses content and sells media inventory.
Stingray: About
Stingray creates and acquires specialised music and video content, packages it into branded consumer services and partner-ready channels, and monetises that catalogue across multiple routes. On the consumer side, it offers direct subscriptions, freemium streaming, and in-app monetisation. On the B2B side, it licenses content and bundled experiences to distributors such as telecom, OTT, TV, and automotive partners, provides recurring business music and signage solutions to physical venues, and monetises audience attention through its advertising sales division.
How Stingray Works & Monetises
Business model analysis and core revenue streams
Stingray uses a blended monetisation strategy. Consumer services generate recurring revenue from monthly and annual subscriptions, with some products also using ad-supported access and in-app purchases. B2B revenues come from content licensing and distribution agreements, managed service and subscription fees for business music and signage solutions, and media sales across owned streaming properties, digital inventory, and in-store retail audio networks.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Media Channel
Stingray: Key Competitors & Alternatives
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Retail media network linking in-store, digital and incentives advertising.
Recent Signals (Stingray)
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Read original sourceGet After It Media Launches Heartland+ Streaming Service
Get After It Media launched Heartland+, a new streaming platform offering live television, on-demand movies and series, original programming, and curated music channels. The service aggregates content from Get After It Media’s network lineup — including The Heartland Network, Retro TV, Rev’n Action, and Hasbro Legends — and includes programming from Unbeaten Sports Channel and Stingray (e.g., Stingray Hooked, Stingray Stand‑Up, Stingray Qello). Heartland+ emphasizes country music and classic television, with a classic-TV collection (The Carol Burnett Show, The Best of The Ed Sullivan Show, Bonanza, The Lucy Show, The Beverly Hillbillies, and more) and 17 Stingray streaming music channels. Original titles include Barbecue Country, Country Fix, Keith Stegall’s High Dollar Hill, and Heartland Hits. The app is available on mobile and major streaming devices and will arrive on LG and Samsung smart TVs soon.
Read original sourcePluto TV Launches Christmas-in-July Hub and 8 Channels
Pluto TV launched a dedicated "Christmas in July" hub on July 1, 2026, featuring live linear-style channels and on-demand holiday movies available through July 31. The streamer added eight themed live channels — including Pluto TV Christmas in July, Pluto TV Mistletoe, BET Holiday Movies, Festive Fireplace, Cine navideño en julio (En Español), Places & Spaces, Stingray Holidayscapes and Vevo Holiday — and more than 40 seasonal titles to its on-demand library. The hub offers features such as a "Watch From Start" button on live guide streams and includes classic, family, comedy and romance holiday films and BET originals. The seasonal lineup is free on Pluto TV for the month of July, creating additional FAST/CTV inventory and audience opportunities for advertisers during the promotion.
Read original sourceStingray: Frequently Asked Questions
What is Stingray?
Stingray is a digital media company that operates music and video streaming services, business music and signage products, and an advertising sales division.
Who uses Stingray?
Its products are used by consumers, advertisers, agencies, retailers, hospitality venues, telecom operators, OTT platforms, and automotive partners.
How does Stingray make money?
It earns revenue from subscriptions, ad-supported streaming, in-app purchases, content licensing, managed B2B services, and media inventory sales.
Company Facts
- Founded
- 2007
- Core Segment
- Publisher & Media Owner
- Company Size
- 501–1,000
- Official Link
- stingray.com