Audiomack

BigXthaPlug & 600 Ent. perform “6WA” & "I GO" for ‘Fine Tuned’

For Fine Tuned, the Dallas rap heavyweight pulls up with his 600 Entertainment crew in tow, bringing an undeniable energy alongside Ro$ama, Yung Hood, and MurdaGang PB.

You Need To Hear: Trim

You Need To Hear is Audiomack's global rising artist spotlight program. Trim has the energy you need. The South Carolina rapper is embracing the power of collaboration with the new wave of women in rap, while standing out with unique flows and a flashy style.

SSPs Split on Responsibility for Vetting DSPs Post-MediaMath

After MediaMath's bankruptcy, publishers are re-evaluating whether SSPs should vet demand partners. The article outlines a split in the industry: PubMatic defends risk controls and offers tools to assess DSP credit health while maintaining publisher-driven credit decisions—and some SSPs still pursue clawbacks—whereas others position themselves as assuming more credit risk. MediaMath's creditors were largely owed about $1–$2 million, and Magnite and PubMatic extended more than $10 million in credit to MediaMath. Index Exchange notes that MediaMath was on a shorter leash for credit than other DSPs. Some SSPs are exploring liability insurance with revenue-sharing, while Audiomack is removing sequential liability from deals and would terminate if forced to accept it. The piece cites the 2019 Sizmek bankruptcy as a wake-up call and highlights ongoing debates about who bears credit risk in the ad tech ecosystem.