Deezer

Tidal Bans Royalties for Fully AI-Generated Songs

Tidal published new AI guidelines on 29 June 2026 tightening rules for AI-generated music on its streaming service. Under the policy, songs that are entirely generated by AI will be ineligible for monetization or license fees and cannot be sold separately from a Tidal subscription. Tidal will display a label for fully AI-generated tracks and plans to extend labeling to partially AI-assisted songs once detection systems improve. The company also requires creators to declare AI-generated content before uploading. Starting 15 July 2026, Tidal will remove tracks that it identifies as part of fraudulent activities—defined to include listener deception, harassment of other artists, mass uploads and unusual streaming patterns. The measures aim to protect human creators and reduce misuse of automated tools on streaming platforms.

TIDAL Demonetizes Fully AI-Generated Music

TIDAL announced a new policy that will prevent fully AI-generated music from earning money on its streaming platform. Tracks identified as 100% AI will be tagged with an “AI” badge, barred from monetization, royalty collection, and direct-to-fan sales, and automated tools will be used to remove content that impersonates real artists. TIDAL framed the policy as protecting organic creativity and described it as a “living document.” The change joins similar measures from other streaming services such as Spotify, Apple (Apple Music), Deezer and Qobuz. TIDAL’s policy goes into effect on July 15, 2026.

The Trade Desk Expands Identity Data Paths with Deezer, Adobe

The Trade Desk is deepening its identity strategy by connecting first-party data, campaign-level signals and authenticated inventory across partners Adobe and Deezer. With Adobe, The Trade Desk will feed impression-level campaign data from its continuous "Raw Event Data Stream" into Adobe’s Real-Time Customer Data Platform (CDP) to match impressions to first-party profiles for measurement, segmentation, exclusions, lookalikes and owned-channel personalization. This extends a prior 2022 integration (which activated Adobe first-party IDs in The Trade Desk via Unified ID 2.0) by increasing signal flow back into advertisers’ CDPs. On the supply side, Deezer has integrated the European Unified ID (EUID) into its ad exchange (about a year ago), and EUID-enabled, logged-in audio inventory has shown higher bid, win and fill rates versus non-EUID inventory. Together the moves position identity solutions as cross-system infrastructure linking user relationships, inventory and media buying.