Observed Signal · Sep 30, 2026 · Content Release · Source: VideoWeek · Impact: 1/5 · Sentiment: Neutral
CTV Advertising Guide 2027 Now Available for Download
VideoWeek has announced the availability of the CTV Advertising Guide Europe 2027, a free resource providing insights into the rapidly evolving CTV advertising market in Europe. The guide includes landscape maps for five European markets, an interview with Lisa Rousseau from Prime Video Advertising, and market data from IAB Europe and EMARKETER. It also features contributions from major industry players such as Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, and WPP Media. Topics covered include supply path optimization, omnichannel marketing, broadcasters' AI initiatives, converged CTV and linear ad sales, measurement, and the definitional debate around CTV. The announcement highlights ongoing M&A reshaping the sector, including ITV's acquisition by Sky, Paramount Skydance's purchase of Warner Bros. Discovery, and RTL's completion of its Sky Deutschland acquisition. The guide aims to help buyers and sellers navigate market challenges and opportunities, with physical copies available to brands, agencies, and publishers.
The article announces the release of a CTV advertising guide, which is informative but not a major industry news event. It summarizes existing market trends and M&A activities without introducing new data or breaking news.
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Key Takeaways & Evidence Grounding
- VideoWeek releases CTV Advertising Guide Europe 2027, available for free download.
- The guide features an interview with Lisa Rousseau, Head of Prime Video Advertising and Freevee EU.
- Market data is provided by IAB Europe and EMARKETER.
- Industry contributors include Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, and Heineken.
- The guide covers topics like supply path optimization, omnichannel marketing, and broadcasters' AI initiatives.
Connected Companies & Entities
17 Entities mapped“An interview with Lisa Rousseau, Head of Prime Video Advertising and Freevee EU....”
“Market data from IAB Europe and EMARKETER....”
“Market data from IAB Europe and EMARKETER....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more. Also mentioned as ...”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“ITV's media and entertainment arm set to be acquired by Sky....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“RTL completing its acquisition of Sky Deutschland....”
“Paramount Skydance buying Warner Bros. Discovery....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“Insights from Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, Smartly, WPP Media, Heineken, and more....”
“RTL completing its acquisition of Sky Deutschland....”
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