ITV

The company operates a dual business model combining media ownership with content production and distribution. In the UK, it runs free-to-air linear television channels and an advertiser-funded streaming service, bundling these assets into cross-platform campaigns that provide reach plus data-targeted inventory. It monetises this media through direct and programmatic sales of advertising, sponsorship, and product placement, managed via its own programmatic addressable advertising platform.

In parallel, its studios division functions as a global content creator, owner and rights distributor. It commissions and produces scripted and unscripted programming through multiple labels, retains intellectual property where possible, and then sells finished programmes, format licences and distribution rights to domestic and international broadcasters and streaming services. Additional value is created by monetising a large catalogue of content across digital platforms (including external video platforms) and through ancillary exploitation of brands. The integrated structure allows reuse and licensing of content across channels, territories and partners.

ITV plc is a United Kingdom-based, publicly listed commercial broadcaster and content company formed in 2004 via the merger of Carlton and Granada. It operates free-to-air linear television channels, an advertiser-funded streaming platform, and a global content production and distribution arm.

The group generates revenue mainly from selling advertising and sponsorship on its broadcast and streaming inventory, and from producing, owning and licensing television content and formats worldwide. Its direct paying customers are advertisers and agencies buying advertising inventory and creative services, and commissioning broadcasters and streaming platforms purchasing or licensing content and rights from its studios operations.