Observed Signal · Mar 18, 2025 · Product Launch · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Adobe Goes All-In on AI Agents at This Year’s Summit
At the 2025 Adobe Summit in Las Vegas, Adobe unveiled its new Agent Orchestrator, a tool within Adobe Experience Platform that lets businesses build, manage, and orchestrate AI agents for customer engagement and workflow support. The company also introduced Brand Concierge, an AI agent for personalized customer interactions, and added enterprise capabilities to Adobe Express, including Workfront integration and native reviews. Adobe shifted its focus from CXM to AI-enabled customer experience orchestration (CXO), emphasizing one-to-one personalization at scale. Ten out-of-the-box agents are available, covering sales, data, content, and optimization. Adobe announced partnerships with Accenture, Microsoft, SAP, and others to ensure agent interoperability across ecosystems.
Adobe, a leading MarTech vendor, introduced a comprehensive AI agent orchestration platform and shifted its CXM strategy to CXO, which could significantly influence enterprise customer experience and marketing automation trends.
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Key Takeaways & Evidence Grounding
- Adobe announced Agent Orchestrator at the 2025 Adobe Summit, a new tool in Adobe Experience Platform for managing AI agents.
- Agent Orchestrator includes 10 pre-built AI agents for tasks like account qualification, content production, data insights, and site optimization.
- Adobe launched Brand Concierge, an AI agent built on Agent Orchestrator, to handle complex customer interactions and provide personalized recommendations.
- Adobe announced new enterprise features for Adobe Express, including Workfront integration and one-click brand setup, with availability planned for summer 2025.
- Adobe reported a 1,300% surge in traffic to US retail sites from generative AI sources between Nov 1 and Dec 31, 2024, compared to the prior year.
Connected Companies & Entities
17 Entities mapped“Adobe Goes All-In on AI Agents at This Year’s Summit...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Integratable third-party tools include those from Acxiom, IntelligenceBank, Lithero, PwC, Saifr and Stensul....”
“Many global organizations, claims Adobe, including Dentsu, PGA Tour and Rakuten, already use Adobe Express to create enterprise content easi...”
“Adobe also expanded on its collaboration with LinkedIn Ads, allowing teams to create campaign assets for B2B use cases....”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Adobe announced new and continued partnerships with Accenture, Acxion, Amazon Web Services, Deloitte Digital, EY, Genesys, IBM, Microsoft, R...”
“Many global organizations, claims Adobe, including Dentsu, PGA Tour and Rakuten, already use Adobe Express to create enterprise content easi...”
“Now, says Adobe, asset creation for display ads is available for ads served through Microsoft Advertising Platform and Google Campaign Manag...”
Ontology Mapping & Concepts
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