Deloitte Digital
Enterprise digital consultancy combining strategy, creative, technology and marketing operations.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- >5,000
- Market role
- Agency & Consultancy
- Official website
- deloittedigital.com
What Deloitte Digital does
The business creates value by helping enterprises redesign customer experience, modernise marketing and commerce operations, build digital products and run campaigns with integrated strategy, creative, data and technology support. Revenue is generated through consulting engagements, implementation projects, managed services retainers, production services and long-duration transformation programmes, often supported by proprietary accelerators and partner-platform expertise.
Category differentiation
Deloitte Digital is not a standalone self-serve SaaS vendor or ad platform. It is Deloitte’s service-led digital and creative consultancy, combining consulting, implementation and managed delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Deloitte Digital is the digital, creative and customer-focused consultancy arm of Deloitte. It delivers enterprise services spanning advertising, marketing modernisation, customer strategy, digital commerce, digital product development, B2B demand generation, content production and selected measurement accelerators. The business combines consulting, creative, design, engineering and marketing technology implementation, typically as managed services within broader transformation programmes for large organisations.
Company news briefing
Briefing updated:
Deloitte Digital continues to navigate agency competition, notably losing out on the Dave & Buster's account to Gut and Mediaplus while simultaneously seeing former senior talent tapped to spearhead retail media network expansions at Delta Air Lines. Findings from the firm's 2026 Global Contact Center Survey further highlight how AI-centric businesses achieve stronger customer experiences and profitability. Additionally, former managing director Eva-Maria Bauch made industry headlines following her departure from Mediengruppe Oberfranken.
Business model & monetisation
Deloitte Digital monetises through project-based consulting fees, retained managed services and large enterprise transformation contracts. Commercial value is tied to scope, staffing, implementation complexity, production volume, platform integration and ongoing optimisation work. It does not rely on self-serve SaaS pricing; instead, proprietary tools and accelerators mainly support service-led engagements.
- Enterprise consulting and transformation programmes
- Service Fee
- Managed marketing and creative services
- Service Fee
- Technology implementation and integration work
- Service Fee
- Measurement and accelerator-led engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Delta Air Lines Hires Ex-Deloitte Exec to Build Ads Business
Retail Media · Recorded impact score: 3/5
Delta Air Lines is planning to launch an advertising business, following in the footsteps of rival United Airlines. The airline has hired Keri Paison, formerly a senior manager of strategy, growth, and transformation at Deloitte Digital, to lead its media network. During her time at Deloitte, Paison helped develop retail media networks that generated over $600 million in projected revenue for clients. She also previously worked at Digitas North America as associate director of strategy and analysis. The move signals Delta's intention to monetize its first-party customer data and digital touchpoints through advertising, a strategy increasingly adopted by airlines and other travel companies.
- Delta Air Lines has hired Keri Paison to lead its media network.
- Paison previously worked at Deloitte Digital as senior manager of strategy, growth, and transformation.
Dave & Buster's Appoints Gut and Mediaplus as New Agencies
Agency Appointments · Recorded impact score: 2/5
Dave & Buster's, the restaurant and entertainment chain, has appointed Gut as its creative agency of record and Mediaplus as its media agency of record following a pitch that included incumbents Deloitte Digital and Dentsu X. The move comes as the company seeks to reverse a 13-quarter sales decline. The CMO, Jeremy Tucker, stated that the brand awareness is around 90%, so the focus is not on a brand refresh but on driving foot traffic. The new agencies will work to make the 45-year-old brand relevant again, leveraging their expertise to attract more customers to locations.
- Dave & Buster's appointed Gut as creative AOR and Mediaplus as media AOR.
- The pitch process included incumbents Deloitte Digital and Dentsu X.
Five Contact Center AI Trends Reshaping Customer Service
Contact Center AI · Recorded impact score: 2/5
The article from CMSWire outlines five key trends reshaping customer service through AI. It highlights findings from Deloitte Digital's 2026 Global Contact Center Survey showing that AI-centric businesses report stronger customer experiences and profitability. Citing Gartner, it notes 91% of customer service leaders face pressure to implement AI. The trends include the evolution from rule-based chatbots to autonomous agents, the importance of unified customer data for AI effectiveness, a shift toward outcome-based metrics like first-contact resolution and CSAT, the maturation of voice AI with human oversight, and increased focus on AI governance and workforce upskilling. Industry experts from Aide, Content Guru, Parloa, eClerx, and Solidroad provide perspectives on human-AI collaboration, data grounding, and governance.
- Deloitte Digital's 2026 Global Contact Center Survey found that AI-centric customer service strategies correlate with stronger customer experience, employee experience, and profitability.
- Gartner research shows 91% of customer service leaders face growing executive pressure to implement AI in 2026.
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Questions about Deloitte Digital
What is Deloitte Digital?
Deloitte Digital is Deloitte’s digital and creative consultancy, providing enterprise services across marketing, commerce, customer strategy, product development and content operations.
Who uses Deloitte Digital?
Its buyers are mainly large enterprises, including CMOs, marketing operations leaders, brand teams, commerce leaders, product teams and transformation executives.
How does Deloitte Digital make money?
It earns revenue through consulting projects, managed services retainers, implementation work, content production and multi-year enterprise transformation programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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