nexum

REWE Group hat Internetauftritt überarbeitet

REWE Group, a Cologne-based retail and tourism group, relaunched its website with a new design to guide visitors more quickly to relevant content. The project was implemented by nexum AG, handling requirements analysis, concept, design and development, and it relied on TYPO3 with custom extensions to improve content presentation, the job postings area, media database, and site search. The collaboration aimed for a transparent, user-focused experience across the site, with Open Source software tailored to REWE's needs. Stephan Ritter of nexum AG called the project a benchmark in corporate communications, noting agile methods enabled high-quality results. Martin Brüning, head of Corporate Communications at REWE Group, stressed the importance of a partner able to adapt Open Source projects to specific requirements, especially regarding user experience. The release underscores usability and added value for online visitors from project start to final rollout.

Höhere Konversionsrate mit automatischer Empfehlungsengine

Otto's German online shop implemented a new self-learning recommendation engine (prudsys RDE) in August, delivering noticeably higher conversion rates than the previous solution. The engine analyzes not only carts but broader shopper behavior, such as click paths, to provide more targeted recommendations. Developed by nexum AG in collaboration with prudsys AG, the modular system lets Otto access additional algorithms and generate tips based on product description similarities or promotions. Implemented for the Otto online shop by Nexum and prudsys, the solution aims to present more relevant recommendations and enable tighter customer engagement. Andreas Frenkler, Otto's Head of E-Commerce, notes that the new engine increases conversion rates and average order value, setting a market benchmark for recommender marketing, even as Otto had been using auto-generated recommendations since 2002.

FC Köln mit neuer Webpräsenz

FC Köln has relaunched its website to deliver a refreshed web presence that integrates merchandise shop and ticketing functionality while adding new features such as an RSS feed. The RSS feed enables fans to automatically surface the latest FC content, potentially on their own sites. The relaunch aims to add value for different fan segments and tailor content more precisely. Stephan Johland, project manager at nexum AG, explains that the relaunch’s intent is to enhance fan engagement by offering targeted content and easier access to FC’s online offerings.