Digital Design & Web Agencies · Agency & Consultancy · B2B SaaS Provider
nexum
Digital consultancy delivering strategy, CRM, commerce and experience implementation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- nexum AG
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Vogelsanger Straße 321a, 50827 Köln, Germany
- Company size
- 201–500
- Market cluster / sector
- Digital Design & Web Agencies
- Market role
- Agency & Consultancy · B2B SaaS Provider
- Official website
- nexum.com
What nexum does
nexum operates as an agency and consultancy that sells digital transformation services to organisations. It creates value by combining advisory, design, implementation and operational support across customer experience, commerce, CRM, analytics and digital platforms. Revenue is generated from scoped projects, transformation programmes, systems integration work, and recurring managed-service relationships, with acquisitions used selectively to add delivery capacity and geographic coverage.
Category differentiation
nexum is a digital consultancy and agency, not a standalone CRM, CMS or marketing automation software vendor. It should also be distinguished from pure media agencies because its scope includes strategy, implementation, commerce and technology operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
nexum AG is a German digital consultancy and agency that helps organisations plan, build and operate digital customer experiences. Its offer spans strategy and innovation, CRM and marketing automation, data and web analytics, conversion optimisation, commerce solutions, website and CMS implementation, software architecture, content services, and performance-oriented digital communications. The business primarily serves business customers rather than consumers, especially enterprise and mid-market marketing, commerce, digital transformation, IT and product teams. The company makes money through consulting engagements, implementation projects and ongoing managed services rather than through a standalone software subscription product. Its value proposition is end-to-end delivery across strategy, UX, technology and operations, with evidence of platform implementation work around CRM, CMS, e-commerce and cloud-oriented system landscapes. Financial evidence also indicates a small but active inorganic growth strategy, including acquisitions and minority strategic investments tied to capability expansion and international reach.
Company news briefing
Briefing updated:
nexum AG continues to target the DACH mid-sized market as a leading owner-managed digital full-service provider under the leadership of Dr. Michael Klinkers, Georg Kühl, and Dirk Steinmetz. The agency is prioritising long-term partnerships and innovation, recently evidenced by its implementation of Braze as a customer engagement tool for Melitta AVOURY. This project facilitates the brand’s transition into the lifestyle sector by enhancing digital engagement, reflecting nexum’s broader strategy of deploying specialist MarTech solutions for consumer brands.
Business model & monetisation
nexum monetises through service fees rather than a pure software licence model. The main mechanisms are project-based consulting fees for strategy, UX, analytics and company building; implementation fees for CRM, CMS, websites, commerce platforms and architecture work; and recurring retainers or managed-service contracts for optimisation, marketing automation, performance marketing and operational support. Pricing is likely bespoke and tied to scope, duration, team composition, integration complexity and the enterprise platforms being implemented.
- Digital strategy and transformation consulting
- Service Fee
- CRM, commerce, CMS and platform implementation projects
- Service Fee
- Managed services, optimisation and operational support
- Service Fee
- Performance marketing and media-related services
- Service Fee
- Company building and innovation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Digital transformation consultancy for experience, commerce, marketing and data.
Digital agency for consulting, CX, commerce, CRM and performance marketing.
Enterprise consultancy for digital transformation, engineering, data, cloud and marketing.
Digital consultancy for strategy, design, and software development.
Digital transformation consultancy for commerce, experience and data systems.
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Recent recorded signals
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Questions about nexum
What is nexum?
nexum is a German digital consultancy and agency that helps organisations with strategy, CRM, commerce, websites, analytics, UX and digital operations.
Who uses nexum?
Its clients are mainly mid-market and enterprise organisations, including marketing, CRM, commerce, IT, product and digital transformation teams.
How does nexum make money?
It earns revenue from consulting projects, platform implementation work and recurring managed-service or optimisation retainers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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