RainFocus
Enterprise event software linking event activity to pipeline and revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RainFocus, LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 1633 W INNOVATION WAY STE 100 LEHI, UT 84043
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- rainfocus.com
What RainFocus does
RainFocus operates a B2B SaaS model centred on enterprise event orchestration. It provides a core platform for managing event lifecycle workflows and expands account value through adjacent modules for on-demand content and event analytics. The company creates value by consolidating fragmented event operations into a single system of record and by integrating event data into CRM, marketing automation, and customer data environments used by enterprise teams.
Category differentiation
RainFocus is an enterprise event management software provider, not an event agency or media owner. It is closer to Cvent and Bizzabo than to generic webinar tools or marketing consultancies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RainFocus is a US-based B2B software company that provides enterprise event management technology. Its platform covers the planning, registration, content management, attendee engagement, analytics, and post-event content distribution needs of in-person, virtual, and hybrid events. The company sells primarily to enterprise marketing, event operations, and marketing operations teams that need to run complex event portfolios and connect event activity to business outcomes. The business makes money through subscription-based software licensing with custom enterprise pricing. Its commercial value proposition is operational consolidation: customers use a single platform instead of stitching together separate tools for event workflows, content hosting, analytics, and CRM-connected attribution. Additional value comes from integrations with enterprise marketing, sales, and customer data systems, which help customers measure pipeline and revenue impact from events.
Company news briefing
Briefing updated:
RainFocus continues to scale its enterprise event marketing platform under the stable leadership of CEO JR Sherman and President Doug Baird, aligning with KKR’s strategy of optimising global IT solution providers. The firm recently strengthened its security posture by achieving SOC 2 Type II certification across all five trust criteria, reinforcing its commitment to data protection. Additionally, the company is addressing the operationalisation of AI in events, advocating for human-centred content quality to maintain engagement standards during digital transformation initiatives.
Business model & monetisation
RainFocus uses a SaaS subscription model with custom enterprise pricing. Revenue is primarily generated through platform licensing based on event scale, complexity, and scope rather than public self-serve tiers. Account expansion likely comes from additional modules such as analytics and on-demand content, alongside broader deployment across an enterprise event portfolio.
- Core event management platform subscriptions
- Software Subscription
- Analytics and reporting modules
- Software Subscription
- On-demand content hosting modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Ansira
Distributed marketing platform and services for brand-to-local networks.
- Airmeet
B2B platform for virtual, hybrid and managed events.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Enterprise Account Manager(Mid-Level) | Sales | United Kingdom | |
| Client Success Manager(Mid-Level) | Client Success Management | Lehi, Utah | |
| Sr. Demand Generation Specialist(Senior) | Marketing | Any State | |
| Client Care Analyst(Junior) | Shared Services | Orem, UT | |
| Sr. Product Marketing Manager - Audience Engagement(Senior) | Go To Market | Lehi, Utah |
Explore company relationships
Questions about RainFocus
What is RainFocus?
RainFocus is a B2B SaaS platform for managing in-person, virtual, and hybrid events, including registration, engagement, analytics, and on-demand content.
Who uses RainFocus?
It is used primarily by enterprise event marketers, marketing operations teams, field marketers, event operations teams, analysts, and content teams.
How does RainFocus make money?
RainFocus makes money through custom-priced enterprise software subscriptions, with revenue from its core platform and add-on modules such as analytics and on-demand content.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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