Stova
Stova is a enterprise software for managing in-person, virtual, and hybrid events.
Analyst Perspective
Stova is a private B2B software company providing event management technology for enterprise event teams, conference organisers, associations, agencies, sponsors, and exhibitors. Its platform covers registration, event marketing, virtual and hybrid event delivery, attendee engagement, mobile event apps, lead retrieval, analytics, strategic meetings management, and onsite event operations. The company sells primarily to organisations running complex, large-scale in-person, virtual, and hybrid events. The business makes money through enterprise SaaS fees, per-event and per-registrant pricing, and additional charges for premium modules and managed onsite services. Stova’s current platform reflects consolidation in the category, with the business rebranded after the merger of MeetingPlay and Aventri and the acquisition of eventcore, positioning it as an end-to-end event technology stack rather than a single-point registration tool.
Analyst Signal Briefing
Updated: 2 Jul 2026Stova has formalised a significant leadership transition with the promotion of Anupam Palit to CEO. The company has expanded its enterprise footprint by securing new partnerships with major organisations, including Barclays and Danske Bank. This growth is supported by a focus on managed services and virtual event analytics, designed to help organisers utilise data-driven insights for event execution.
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Key insights about Stova
Category Differentiation
Stova is an enterprise event management software platform, not a consumer ticket marketplace or a general-purpose video conferencing tool. It is closer to Cvent and RainFocus than to pure webinar software or standalone registration vendors.
Stova: About
Stova operates an enterprise event technology model combining software subscription revenue with usage-linked event fees and services revenue. It creates value by giving organisers a unified system for planning, registration, attendee engagement, virtual delivery, reporting, and onsite execution, reducing tool sprawl and improving governance across event portfolios. The company also broadens account value through modular upsells such as mobile apps, lead retrieval, analytics, strategic meetings workflows, and onsite operational support.
How Stova Works & Monetises
Business model analysis and core revenue streams
Stova uses a SaaS pricing structure with tiered base platform fees plus variable per-event and per-registration charges. Commercials appear to scale by event size, feature access, and enterprise complexity, with additional monetisation from optional modules such as mobile apps, analytics, lead retrieval, and virtual experience capabilities, alongside managed onsite services for check-in, badge printing, and staffing. This is fundamentally a software subscription model with attached implementation and event operations revenue.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
Service
Technology
Ad Format
Stova: Key Competitors & Alternatives
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Event ticketing marketplace and organiser software platform.
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Enterprise event software linking event activity to pipeline and revenue.
Recent Signals (Stova)
Stova Expands Client Portfolio with New Partnerships
The current version of the Stova About Monitor page highlights new partnerships with major companies such as Barclays, Danske Bank, MCI, and others, indicating a broader target market and enhanced service offerings.
Read original sourcePlan Your Meeting, Securely
Stova's Managed Services are with you every step of the way. Our creative technologists help you discover the full bandwidth of the Stova all-in-one event management solutions that support your event goals. Drive future decision making with a partner, not a platform.
Read original sourceVirtual Event Analytics: What Can Data Tell You?
This article explores the insights that data can provide for virtual events, helping organizers make informed decisions.
Read original sourceStova: Frequently Asked Questions
What is Stova?
Stova is a B2B event technology company that provides software and services for managing in-person, virtual, and hybrid events.
Who uses Stova?
It is used by enterprise event teams, associations, agencies, corporate meeting planners, exhibitors, sponsors, and other organisations running complex events.
How does Stova make money?
It makes money through enterprise SaaS fees, per-registration and per-event pricing, premium software modules, and managed onsite services.
Company Facts
- Headquarters
- New York, NY
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- stova.io