Stova

Stova operates an enterprise event technology model combining software subscription revenue with usage-linked event fees and services revenue. It creates value by giving organisers a unified system for planning, registration, attendee engagement, virtual delivery, reporting, and onsite execution, reducing tool sprawl and improving governance across event portfolios. The company also broadens account value through modular upsells such as mobile apps, lead retrieval, analytics, strategic meetings workflows, and onsite operational support.

Stova is a private B2B software company providing event management technology for enterprise event teams, conference organisers, associations, agencies, sponsors, and exhibitors. Its platform covers registration, event marketing, virtual and hybrid event delivery, attendee engagement, mobile event apps, lead retrieval, analytics, strategic meetings management, and onsite event operations. The company sells primarily to organisations running complex, large-scale in-person, virtual, and hybrid events.

The business makes money through enterprise SaaS fees, per-event and per-registrant pricing, and additional charges for premium modules and managed onsite services. Stova’s current platform reflects consolidation in the category, with the business rebranded after the merger of MeetingPlay and Aventri and the acquisition of eventcore, positioning it as an end-to-end event technology stack rather than a single-point registration tool.