Whova
Whova is a all-in-one SaaS platform for managing business events.
Whova operates in the B2B SaaS Provider segment.
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Distinction
Whova is an event management software company, not a consumer ticket marketplace or a general-purpose marketing automation suite. It competes more directly with event operations platforms than with pure registration-only or webinar-only tools.
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Whova
Whova: About
Whova sells an integrated event operations platform to organisations that plan and run events. The company creates value by consolidating registration, marketing pages, attendee engagement, sponsor fulfilment, lead retrieval, and hybrid event delivery into one system, reducing manual work and tool fragmentation for organisers. Revenue is generated through organiser-paid software access, event-based pricing, feature/module upsells, and ticketing-related fees tied to registrations processed on the platform.
Products & Services in Categories
Verified structural categorizations from the graph
Whova: Market Position
Whova is a private US-based software company that provides cloud event management software for organisers running in-person, hybrid, and virtual events. Its platform covers registration, ticketing, event websites, attendee networking, sponsor and exhibitor management, onsite check-in, badge generation, speaker and abstract workflows, and post-event analytics. The attendee-facing app is part of the product experience, but the paying customer is primarily the event organiser.
Whova makes money through a B2B SaaS model in which organisers pay based on event size, selected modules, and deployment scope. It also earns transaction-linked revenue from registration and ticketing fees, while enabling organisers to monetise sponsors and exhibitors through in-app placements and lead capture tools. Its customers include conference planners, associations, trade show teams, and corporate event departments seeking a single system rather than multiple point tools.
Whova: Frequently Asked Questions
What is Whova?
Whova is a private software company that provides an all-in-one platform for managing in-person, hybrid, and virtual events.
Who uses Whova?
Its main users are event organisers such as conference planners, associations, trade show teams, academic organisers, and corporate event departments.
How does Whova make money?
Whova makes money from organiser-paid software fees, module-based pricing, and registration or ticketing charges tied to events run on its platform.

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