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Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance - ExchangeWire.com

Merkle, a dentsu company and a leading technology-enabled, data-driven CXM firm, announced on June 8, 2022 the appointment of Ellie Ratcliff as Director of Adobe Alliance EMEA. The role will drive commercial and go-to-market strategies across the Europe, Middle East and Africa region to maximize the Adobe partnership in client engagements. Ratcliff previously served as Adobe Alliance Manager for Northern Europe and joined Merkle in 2021 from Adobe, where she supported Nordic customers in digital transformation services and earned the Adobe Sales Achievement Award in 2020. Merkle is described as a top Adobe partner with over 1,000 dedicated Adobe experts and was among the first to be accredited on the Adobe Experience Platform. Nicholas McCarthy, SVP, EMEA alliances, commented on the appointment, underscoring the strategic value of the Adobe relationship.

COVID-19 Will Force The Ad Industry To Focus On What Really Matters

AdExchanger columnist Jay Friedman argues that COVID-19 will act as a 'full cleanse of nonsense' in the ad ecosystem, forcing a sharper focus on fundamentals rather than distractions. The piece highlights privacy, identity, misinformation, and the future of work as core topics shaping near-term strategy. Friedman notes a coalition asking California to delay CCPA enforcement, but states there are no plans to defer enforcement and that firms should continue complying, given EU GDPR standards. The column also discusses identity beyond third-party cookies, with Google resisting any delay to cookie deprecation and presenting opportunity for publishers. On misinformation, Facebook has created an information hub and offers WHO ad space, while Twitter expands automated removal of COVID-19 misinformation. It closes with remote work becoming more common and a public health lens influencing the ad industry.

Facebook Bans Ads For Sanitizer, Wipes And COVID-19 Test Kits – But Can It Really Clean Up?

Facebook announced in March 2020 that it would ban advertising for hand sanitizer, surface disinfecting wipes, and COVID-19 test kits to curb price inflation during the pandemic, adding to an existing ban on medical face masks. Rob Leathern, Facebook’s director of product management, said the company would ramp up automated enforcement of COVID-19 ads in the following week and would remove problematic content in organic posts as well. The move aligns with a broader industry effort to combat misinformation, with Facebook collaborating with the CDC and WHO and launching a coronavirus information center to provide real-time health information. As Facebook operated with a reduced, remote workforce, it said it would rely more on automated technology for ad reviews and shift moderation duties to full-time staff, warning this could disrupt monitoring and ad delivery.