Whova
Whova is a all-in-one SaaS platform for managing business events.
Analyst Perspective
Whova is a private US-based software company that provides cloud event management software for organisers running in-person, hybrid, and virtual events. Its platform covers registration, ticketing, event websites, attendee networking, sponsor and exhibitor management, onsite check-in, badge generation, speaker and abstract workflows, and post-event analytics. The attendee-facing app is part of the product experience, but the paying customer is primarily the event organiser. Whova makes money through a B2B SaaS model in which organisers pay based on event size, selected modules, and deployment scope. It also earns transaction-linked revenue from registration and ticketing fees, while enabling organisers to monetise sponsors and exhibitors through in-app placements and lead capture tools. Its customers include conference planners, associations, trade show teams, and corporate event departments seeking a single system rather than multiple point tools.
Analyst Signal Briefing
Updated: 2 Jul 2026Whova has integrated Apple Pay and Google Pay into its registration system to streamline ticketing and reduce transaction friction for event attendees. Furthermore, the platform introduced community-supported venue maps, enabling participants to collaboratively update floor plans while organisers retain final authority. These developments focus on optimising the user experience and enhancing on-site logistical support for large-scale events.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Whova
Category Differentiation
Whova is an event management software company, not a consumer ticket marketplace or a general-purpose marketing automation suite. It competes more directly with event operations platforms than with pure registration-only or webinar-only tools.
Whova: About
Whova sells an integrated event operations platform to organisations that plan and run events. The company creates value by consolidating registration, marketing pages, attendee engagement, sponsor fulfilment, lead retrieval, and hybrid event delivery into one system, reducing manual work and tool fragmentation for organisers. Revenue is generated through organiser-paid software access, event-based pricing, feature/module upsells, and ticketing-related fees tied to registrations processed on the platform.
How Whova Works & Monetises
Business model analysis and core revenue streams
The company uses an organiser-paid B2B SaaS model with pricing based on event size, selected features, and configuration. Commercial mechanics include custom event-based software fees, modular upsells for registration, mobile app, hybrid and sponsor functionality, and payment-linked monetisation via registration charges of about 3.0% plus a fixed per-ticket fee. The attendee app is free to end users, and sponsor monetisation is mostly indirect: Whova provides the tooling for organisers to sell exhibitor packages and sponsor placements rather than relying on media sales as its core revenue source.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Whova: Key Competitors & Alternatives
- Analyze Profile →
Event ticketing marketplace and organiser software platform.
Recent Signals (Whova)
Whova Registration Now Supports Apple Pay and Google Pay
Easily enable digital wallet payments to offer a modern ticketing experience and reduce checkout friction.
Read original sourceWhova Registration Now Supports Apple Pay and Google Pay
Easily enable digital wallet payments to offer a modern ticketing experience and reduce checkout friction.
Read original sourceWhova Releases - Whova
Explore the latest product releases and enhancements from Whova.
Read original sourceWhova: Frequently Asked Questions
What is Whova?
Whova is a private software company that provides an all-in-one platform for managing in-person, hybrid, and virtual events.
Who uses Whova?
Its main users are event organisers such as conference planners, associations, trade show teams, academic organisers, and corporate event departments.
How does Whova make money?
Whova makes money from organiser-paid software fees, module-based pricing, and registration or ticketing charges tied to events run on its platform.
Company Facts
- Founded
- 2013
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- whova.com