Cvent

Cvent operates a multi-product B2B software model centred on event operations and event-driven marketing workflows. It sells a core SaaS platform for registration, attendee management, event promotion, analytics, webinars, virtual events, lead capture, scheduling, and accommodation management. Around this software base, it also runs a two-sided supplier marketplace connecting planners with hotels, venues, and related suppliers. Value is created by becoming the system of record for event data and by linking organiser workflows with venue discovery, supplier demand, and post-event measurement.

Cvent is a private B2B software company that provides event management, event marketing, webinar, virtual event, lead capture, scheduling, room block management, and venue sourcing software. Its platform is used by enterprise event teams, marketers, associations, exhibitors, and hospitality suppliers to plan, promote, run, and measure in-person, virtual, and hybrid events. In addition to workflow software, it operates a supplier network that connects organisers with hotels and venues and sells promotional placements to suppliers.

Cvent makes money primarily through subscription-based software contracts, custom enterprise pricing, and modular product bundling across its event stack. It also generates revenue from marketplace and supplier-side monetisation, including listings, lead generation, and digital advertising inside its venue sourcing ecosystem. Recent acquisitions indicate a strategy of expanding beyond core event operations into webinar, video engagement, 3D design, supplier sourcing, and trade show ROI tooling.