Cvent
Enterprise software for managing, marketing, and sourcing business events.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cvent Holding Corp.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 1765 Greensboro Station Place, 7th Floor, Tysons, Virginia 22102
- Company size
- >5,000
- Market role
- B2B SaaS Provider
- Official website
- cvent.com
What Cvent does
Cvent operates a multi-product B2B software model centred on event operations and event-driven marketing workflows. It sells a core SaaS platform for registration, attendee management, event promotion, analytics, webinars, virtual events, lead capture, scheduling, and accommodation management. Around this software base, it also runs a two-sided supplier marketplace connecting planners with hotels, venues, and related suppliers. Value is created by becoming the system of record for event data and by linking organiser workflows with venue discovery, supplier demand, and post-event measurement.
Category differentiation
Cvent is not a consumer ticketing app or a general-purpose video meeting tool. It is enterprise event and event marketing software with venue sourcing and supplier monetisation capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cvent is a private B2B software company that provides event management, event marketing, webinar, virtual event, lead capture, scheduling, room block management, and venue sourcing software. Its platform is used by enterprise event teams, marketers, associations, exhibitors, and hospitality suppliers to plan, promote, run, and measure in-person, virtual, and hybrid events. In addition to workflow software, it operates a supplier network that connects organisers with hotels and venues and sells promotional placements to suppliers. Cvent makes money primarily through subscription-based software contracts, custom enterprise pricing, and modular product bundling across its event stack. It also generates revenue from marketplace and supplier-side monetisation, including listings, lead generation, and digital advertising inside its venue sourcing ecosystem. Recent acquisitions indicate a strategy of expanding beyond core event operations into webinar, video engagement, 3D design, supplier sourcing, and trade show ROI tooling.
Company news briefing
Briefing updated:
Blackstone-owned Cvent has rolled out a refreshed brand identity alongside its ongoing multi-year $1 billion product investment, showcasing over 70 platform innovations anchored by the CventIQ AI suite. Building on its Event-Led Growth strategy and the integration of acquisitions such as Goldcast and ON24, the company launched the Cvent Center for Event Insights to publish original research addressing B2B audience trust and pipeline attribution.
Business model & monetisation
Cvent primarily monetises through SaaS subscriptions and custom enterprise contracts priced by product modules, event volume, organisational scale, and usage. Additional revenue comes from per-event or per-registration charges, bundled multi-product contracts, and add-ons such as integrations and onsite capabilities. Its supplier network and venue media products add marketplace-style monetisation through listing fees, lead generation, and paid promotional placements sold to hotels, venues, and suppliers.
- Event management and marketing software
- Software Subscription
- Webinar, virtual event, and analytics modules
- Software Subscription
- Supplier network listings and marketplace demand products
- Percentage Take-Rate
- Digital ads for venues and suppliers
- Percentage Take-Rate
- Add-ons, integrations, and usage-based event fees
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Stova
Enterprise software for managing in-person, virtual, and hybrid events.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cvent Launches Center for Event Insights
Experiential & Event Marketing · Recorded impact score: 2/5
Cvent announced the Cvent Center for Event Insights, a new research and thought-leadership arm focused on the intersection of events, hospitality and technology. The Center will publish original research, expert analysis and industry perspectives to help event and hospitality leaders measure and improve event performance. Cvent previewed findings from a newly commissioned Forrester Consulting study showing that many organizations still struggle to connect event data, that AI is increasing demand for live experiences, and that personalization and revenue generation are top priorities. Amy Lucia, Cvent Chief Marketing Officer, is quoted emphasizing the need to convert live experiences into measurable business value. The announcement was published via Business Wire on MarTech Series on July 16, 2026.
- Cvent announced the Cvent Center for Event Insights, a new research and thought leadership arm.
- The Center will focus on research, best practices and ideas at the intersection of events, hospitality and technology.
Cvent Unveils 70+ Innovations, $1B Product Investment
MarTech Vendor · Recorded impact score: 3/5
At Cvent CONNECT 2026, attended by nearly 5,000 in person, Cvent announced more than 70 product innovations across its platform and reiterated a planned multi-year $1 billion investment in product development. The announcements emphasize AI-powered features through CventIQ — including 34 net-new AI capabilities and the new CventIQ Skills and Cvent Assistant offerings — targeting event organizers, marketers, field teams and hospitality professionals. New and expanded capabilities span event creation, venue recommendations, attendee management, global profiles, exhibitor recommendations, field event tooling, budget tracking, and hospitality BI and diagramming. Cvent also highlighted integrations with external agent/LLM platforms (e.g., Claude, Salesforce Agentforce, ChatGPT) and the incorporation of recent webinar acquisitions Goldcast and ON24 into its platform. Many features are live, in beta, or expected to ship by the end of 2026.
- Cvent announced more than 70 product innovations at Cvent CONNECT 2026.
- Cvent reinforced a planned multi-year $1 billion investment in product development.
Cvent Rebrands: 'Show the world what events can do'
Recorded impact score: 4/5
Show the world what events can do. We reimagined Cvent. Here's why it matters. Read the story
The Story Behind Cvent’s Rebrand
Recorded impact score: 5/5
We reimagined Cvent. Here's why it matters. A new chapter for Cvent with a refreshed brand identity and platform.
Cvent Study Finds Events Drive Trust and Pipeline
Experiential & Event Marketing · Recorded impact score: 3/5
Cvent published new research and presented findings at Cvent CONNECT 2026 showing strong marketer confidence in events as a growth channel. A study of nearly 1,000 marketers and event professionals found 85% say AI-generated content makes building audience trust harder, 98% view in-person and community-based events as central to marketing strategy, and 81% reported increased audience trust after in-person events. Cvent highlighted Event-Led Growth at its conference, promoted integrations with LinkedIn to sync event and registration data for attribution, and noted ON24 (a Cvent company) extends the integration model to webinars and virtual events.
- Cvent conducted a study of nearly 1,000 marketers and event professionals.
- 85% of respondents said the rise of AI-generated content has made it harder to build audience trust.
Explore company relationships
Questions about Cvent
What is Cvent?
Cvent is a B2B event technology company that provides software for event management, event marketing, webinars, virtual events, venue sourcing, and related workflows.
Who uses Cvent?
Its users include enterprise event planners, marketers, associations, exhibitors, sales teams, hotels, venues, and hospitality suppliers.
How does Cvent make money?
Cvent earns revenue through SaaS subscriptions, custom enterprise contracts, usage-based event fees, and supplier-side marketplace and advertising products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
27 publicly documented primary sources and citations linked across the market graph.
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