PheedLoop
PheedLoop is a modular SaaS platform for managing in-person, virtual, and hybrid events.
Analyst Perspective
PheedLoop Inc. is a Canadian software company that sells an event management platform to organisations running in-person, virtual, and hybrid events. Its platform combines registration, ticketing, event websites, mobile apps, exhibitor management, abstract submissions, streaming, and analytics into a modular cloud product. The company serves professional event organisers, associations, corporations, educational institutions, and exhibition teams that need to manage the full event lifecycle from a single system. The business generates revenue primarily through SaaS pricing tied to event scale, attendee volumes, product modules, and add-on functionality. Based on the supplied product information, PheedLoop also captures ticket payment transaction fees and sells premium modules such as virtual event portals, mobile event apps, gamification, and other per-event add-ons. Its commercial model is therefore best understood as vertical B2B SaaS for event operations, with usage-based and module-based monetisation layered on top.
Analyst Signal Briefing
Updated: 2 Jul 2026PheedLoop has launched its reimagined OnSite App, designed to optimise on-site event check-in and badge printing. This technology was recently utilised to facilitate logistics for 12,000 attendees at the TRREB REALTOR® QUEST 2026, demonstrating the platform’s scalability for large-scale deployments. Furthermore, the company’s Event Data Lab released a report analysing data from over 860 events to identify correlations between registration friction and attendee no-show rates, providing data-driven insights for event organisers.
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Key insights about PheedLoop
Category Differentiation
PheedLoop is an event operations software provider, not a general marketing automation suite or a consumer event discovery app. It should be distinguished from broader martech vendors by its focus on registration, exhibitor workflows, hybrid events, and conference logistics.
PheedLoop: About
PheedLoop operates a vertical B2B SaaS model for event management. It provides a core platform that centralises operational workflows such as registration, websites, mobile attendee experience, exhibitor management, abstract collection, virtual delivery, and reporting. Value is created by reducing tool fragmentation for organisers, improving event execution, and extending into adjacent workflows that increase platform dependence over time. Revenue scales with customer event volume, attendee counts, and adoption of higher-value modules.
How PheedLoop Works & Monetises
Business model analysis and core revenue streams
The company uses a modular SaaS pricing structure. Core revenue appears to come from per-event and per-attendee platform fees, with different pricing levels based on event size and selected capabilities. Additional monetisation comes from premium modules such as mobile apps and virtual event portals, fixed-price add-ons such as gamification or live displays, enterprise packages, and transaction fees on ticket payments. This is primarily subscription and usage-based software revenue rather than media or advertising monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (PheedLoop)
How PheedLoop Powered TRREB REALTOR® QUEST 2026 with Mobile Event Apps, Event Check-In and Badge Printing for 12,000 Attendees
customer story How PheedLoop Powered TRREB REALTOR® QUEST 2026 with Mobile Event Apps, Event Check-In and Badge Printing for 12,000 Attendees
Read original sourceThe PheedLoop OnSite App Is Here: Reimagined for Better On-Site Event Check-In Experiences
The PheedLoop OnSite App Is Here: Reimagined for Better On-Site Event Check-In Experiences June 18, 2026 5 min read
Read original sourceEvent Data Lab Report #06: Does Easier Registration Lead to More No-Shows?
Discover what 860+ live events reveal about the relationship between registration friction and attendee no-shows.
Read original sourcePheedLoop: Frequently Asked Questions
What is PheedLoop?
PheedLoop is a B2B event management software platform for running in-person, virtual, and hybrid events.
Who uses PheedLoop?
It is used by event organisers, associations, corporations, educational institutions, exhibition teams, and conference operators.
How does PheedLoop make money?
It makes money through modular SaaS fees based on event size, attendee volume, selected modules, add-ons, and some ticket payment transaction fees.
Company Facts
- Founded
- 2015
- Headquarters
- 4950 Yonge Street, Suite 2308North York, ONM2N 6K1Canada
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Link
- pheedloop.com