PheedLoop
Modular SaaS platform for managing in-person, virtual, and hybrid events.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PheedLoop Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 4950 Yonge Street, Suite 2308North York, ONM2N 6K1Canada
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- pheedloop.com
What PheedLoop does
PheedLoop operates a vertical B2B SaaS model for event management. It provides a core platform that centralises operational workflows such as registration, websites, mobile attendee experience, exhibitor management, abstract collection, virtual delivery, and reporting. Value is created by reducing tool fragmentation for organisers, improving event execution, and extending into adjacent workflows that increase platform dependence over time. Revenue scales with customer event volume, attendee counts, and adoption of higher-value modules.
Category differentiation
PheedLoop is an event operations software provider, not a general marketing automation suite or a consumer event discovery app. It should be distinguished from broader martech vendors by its focus on registration, exhibitor workflows, hybrid events, and conference logistics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PheedLoop Inc. is a Canadian software company that sells an event management platform to organisations running in-person, virtual, and hybrid events. Its platform combines registration, ticketing, event websites, mobile apps, exhibitor management, abstract submissions, streaming, and analytics into a modular cloud product. The company serves professional event organisers, associations, corporations, educational institutions, and exhibition teams that need to manage the full event lifecycle from a single system. The business generates revenue primarily through SaaS pricing tied to event scale, attendee volumes, product modules, and add-on functionality. Based on the supplied product information, PheedLoop also captures ticket payment transaction fees and sells premium modules such as virtual event portals, mobile event apps, gamification, and other per-event add-ons. Its commercial model is therefore best understood as vertical B2B SaaS for event operations, with usage-based and module-based monetisation layered on top.
Company news briefing
Briefing updated:
PheedLoop has launched its reimagined OnSite App, designed to optimise on-site event check-in and badge printing. This technology was recently utilised to facilitate logistics for 12,000 attendees at the TRREB REALTOR® QUEST 2026, demonstrating the platform’s scalability for large-scale deployments. Furthermore, the company’s Event Data Lab released a report analysing data from over 860 events to identify correlations between registration friction and attendee no-show rates, providing data-driven insights for event organisers.
Business model & monetisation
The company uses a modular SaaS pricing structure. Core revenue comes from per-event and per-attendee platform fees, with different pricing levels based on event size and selected capabilities. Additional monetisation comes from premium modules such as mobile apps and virtual event portals, fixed-price add-ons such as gamification or live displays, enterprise packages, and transaction fees on ticket payments. This is primarily subscription and usage-based software revenue rather than media or advertising monetisation.
- Core event management platform
- SaaS subscription with per-event and per-attendee pricing
- Premium modules such as virtual portal and mobile app
- Module-based subscription or usage pricing
- Add-on features such as gamification and live displays
- Fixed per-event fees
- Ticket payment fees
- Transaction-linked take-rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Coordinator(Unspecified) | Customer Success & Client Operations | Toronto, ON | |
| Customer Service Specialist- Logistics(Unspecified) | Customer Success & Client Operations | Toronto, ON | |
| Senior Security Engineer(Senior) | Engineering & Development | Toronto, ON | |
| QA Support Engineer(Unspecified) | Engineering & Development | Toronto, ON | |
| Business Development Representative(Unspecified) | Sales & Business Development | Toronto, ON |
Explore company relationships
Questions about PheedLoop
What is PheedLoop?
PheedLoop is a B2B event management software platform for running in-person, virtual, and hybrid events.
Who uses PheedLoop?
It is used by event organisers, associations, corporations, educational institutions, exhibition teams, and conference operators.
How does PheedLoop make money?
It makes money through modular SaaS fees based on event size, attendee volume, selected modules, add-ons, and some ticket payment transaction fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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