PheedLoop

PheedLoop operates a vertical B2B SaaS model for event management. It provides a core platform that centralises operational workflows such as registration, websites, mobile attendee experience, exhibitor management, abstract collection, virtual delivery, and reporting. Value is created by reducing tool fragmentation for organisers, improving event execution, and extending into adjacent workflows that increase platform dependence over time. Revenue scales with customer event volume, attendee counts, and adoption of higher-value modules.

PheedLoop Inc. is a Canadian software company that sells an event management platform to organisations running in-person, virtual, and hybrid events. Its platform combines registration, ticketing, event websites, mobile apps, exhibitor management, abstract submissions, streaming, and analytics into a modular cloud product. The company serves professional event organisers, associations, corporations, educational institutions, and exhibition teams that need to manage the full event lifecycle from a single system.

The business generates revenue primarily through SaaS pricing tied to event scale, attendee volumes, product modules, and add-on functionality. Based on the supplied product information, PheedLoop also captures ticket payment transaction fees and sells premium modules such as virtual event portals, mobile event apps, gamification, and other per-event add-ons. Its commercial model is therefore best understood as vertical B2B SaaS for event operations, with usage-based and module-based monetisation layered on top.