Intros.at
Intros.at is a white-label event platform for networking, meetings, registration and analytics.
Analyst Perspective
INTROS.AT LIMITED, trading as Grip, is a UK-based B2B software company that sells event technology to organisers of conferences, exhibitions, hosted buyer programmes, and enterprise events. Its core product is a white-label event platform covering registration, attendee engagement, AI-driven matchmaking, pre-scheduled meetings, onsite operations, sponsorship workflows, and event analytics. The attendee-facing app is part of the organiser-facing platform rather than a standalone consumer business. Grip makes money primarily by licensing its software to event organisers through SaaS-style contracts and event-based commercial arrangements. It also appears to generate additional revenue from premium modules and managed services, including concierge support for pre-scheduled meeting programmes. The value proposition is centred on helping organisers improve networking outcomes, extend audience engagement beyond event dates, and create more monetisable sponsor and exhibitor inventory.
Analyst Signal Briefing
Updated: 2 Jul 2026Following its acquisition by Grip, Intros.at is being integrated into a strategic pivot towards agentic AI within the event technology sector. Recent developments highlight a focus on utilising AI agents to scale regional micro-events and deliver measurable outcomes for attendees and exhibitors. This approach prioritises the implementation of practical AI blueprints to enhance commercial performance, reflecting a broader transition towards autonomous, intelligence-led networking and event management solutions.
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Key insights about Intros.at
Category Differentiation
Grip is an event technology and organiser software company, not a general consumer social network or a standalone ticket marketplace. It should also not be confused with unrelated products using the word 'grip' in fitness, hardware or gaming contexts.
Intros.at: About
Grip operates a vertical B2B SaaS model focused on event organisers. It provides a configurable platform that supports the event lifecycle from registration and onsite operations through networking, sponsor monetisation, and post-event analytics. The platform is deployed as a branded organiser solution, embedding Grip into event operations and attendee experiences. Value is created by improving business matching, automating meeting logistics, and giving organisers tools to sell more sponsor value and measure event ROI.
How Intros.at Works & Monetises
Business model analysis and core revenue streams
Grip monetises through software licensing and service revenue. Commercial mechanisms indicated in the inputs include enterprise SaaS contracts, per-event pricing, premium feature/module pricing for capabilities such as matchmaking, pre-scheduled meetings and analytics, and managed-service fees for concierge execution. The platform also supports organisers' own sponsor and exhibitor monetisation, which likely strengthens Grip's pricing power and upsell potential.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Recent Signals (Intros.at)
Change agents: How AI will transform the business of events
Join us for a practical discussion where you'll get blueprints for using AI to protect your market share, scale regional micro-events, and drive real outcomes for your attendees, sponsors, exhibitors and bottom line.
Read original sourceChange agents: How AI will transform the business of events
Join us for a practical discussion where you'll get blueprints for using AI to protect your market share, scale regional micro-events, and drive real outcomes for your attendees, sponsors, exhibitors and bottom line.
Read original sourceChange agents: How AI will transform the business of events
Join us for a practical discussion where you'll get blueprints for using AI to protect your market share, scale regional micro-events, and drive real outcomes for your attendees, sponsors, exhibitors and bottom line.
Read original sourceIntros.at: Frequently Asked Questions
What is Grip?
Grip is a B2B event technology platform that helps organisers run registration, networking, meetings, sponsorship workflows and event analytics.
Who uses Grip?
Its direct customers are event organisers, conference producers, trade show operators, enterprise event teams and hosted buyer programme managers.
How does Grip make money?
It earns revenue from software licensing, event-based pricing, premium product modules and managed services such as concierge meeting support.
Company Facts
- Founded
- 2016
- Headquarters
- United Kingdom
- Core Segment
- B2B SaaS Provider
- Company Size
- <10
- Official Link
- grip.events