Intros.at
Intros.at is a white-label event platform for networking, meetings, registration and analytics.
Analyst Perspective
INTROS.AT LIMITED, trading as Grip, is a UK-based B2B software company that sells event technology to organisers of conferences, exhibitions, hosted buyer programmes, and enterprise events. Its core product is a white-label event platform covering registration, attendee engagement, AI-driven matchmaking, pre-scheduled meetings, onsite operations, sponsorship workflows, and event analytics. The attendee-facing app is part of the organiser-facing platform rather than a standalone consumer business. Grip makes money primarily by licensing its software to event organisers through SaaS-style contracts and event-based commercial arrangements. It also appears to generate additional revenue from premium modules and managed services, including concierge support for pre-scheduled meeting programmes. The value proposition is centred on helping organisers improve networking outcomes, extend audience engagement beyond event dates, and create more monetisable sponsor and exhibitor inventory.
Analyst Signal Briefing
Archived (Stand: 8 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Following its acquisition by Grip, Intros.at remains central to a strategic shift towards agentic AI in event technology. Recent developments focus on implementing practical AI blueprints to scale regional micro-events and protect market share for commercial organisers. This transition emphasises the role of autonomous AI agents in fundamentally changing how shows are planned and operated, reinforcing the company's pivot toward intelligence-led networking and management solutions.
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Key insights about Intros.at
Category Differentiation
Grip is an event technology and organiser software company, not a general consumer social network or a standalone ticket marketplace. It should also not be confused with unrelated products using the word 'grip' in fitness, hardware or gaming contexts.
Intros.at: About
Grip operates a vertical B2B SaaS model focused on event organisers. It provides a configurable platform that supports the event lifecycle from registration and onsite operations through networking, sponsor monetisation, and post-event analytics. The platform is deployed as a branded organiser solution, embedding Grip into event operations and attendee experiences. Value is created by improving business matching, automating meeting logistics, and giving organisers tools to sell more sponsor value and measure event ROI.
How Intros.at Works & Monetises
Business model analysis and core revenue streams
Grip monetises through software licensing and service revenue. Commercial mechanisms indicated in the inputs include enterprise SaaS contracts, per-event pricing, premium feature/module pricing for capabilities such as matchmaking, pre-scheduled meetings and analytics, and managed-service fees for concierge execution. The platform also supports organisers' own sponsor and exhibitor monetisation, which likely strengthens Grip's pricing power and upsell potential.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Recent Signals (Intros.at)
Schroten and Tom Gibbons Produce Zwhatt Short Films
Pensimo Management AG commissioned three short films for the Zwhatt residential quarter in Regensdorf. The storytelling agency Schroten, together with director/cinematographer Tom Gibbons, developed and produced the spots which depict everyday life on the site (including a visit by an overstaying mother‑in‑law, a spa cold‑plunge scene and a gelato moment). The films are running on Connected TV and are supported by a German‑ and English‑language cinema campaign and social media creative (‘Gelbmänteli’ motifs). The campaign continues work from a 2025 film series that was recently nominated for a BCM Award. Credits list multiple production, casting, sound and graphic partners and named agency and client leads.
Read original sourceLSA Names Jury for Junior Agency Awards
Leading Swiss Agencies (LSA) announced the seven-person jury for the fifth LSA Junior Agency Award. On 16 June student teams from five Swiss universities will present semester-long anniversary concepts for Snacketti (brand of Zweifel) at Klub Plaza in Zurich. The jury includes agency and brand leaders — among them Jan Kempter (Creative Director, Wirz Group), Guido Trevisan (CMO, Goldbach) and representatives from Maison Metzger, TWmedia, Thjnk Zürich and Zweifel. Submissions were developed with coaching from LSA member agencies and will be judged on strategy, creativity, idea relevance, audience understanding, presentation and implementability. The LSA Junior Agency Award is positioned as Switzerland’s first cross-university competition for marketing communication.
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Read original sourceIntros.at: Frequently Asked Questions
What is Grip?
Grip is a B2B event technology platform that helps organisers run registration, networking, meetings, sponsorship workflows and event analytics.
Who uses Grip?
Its direct customers are event organisers, conference producers, trade show operators, enterprise event teams and hosted buyer programme managers.
How does Grip make money?
It earns revenue from software licensing, event-based pricing, premium product modules and managed services such as concierge meeting support.
Company Facts
- Founded
- 2016
- Headquarters
- United Kingdom
- Core Segment
- B2B SaaS Provider
- Company Size
- <10
- Official Link
- grip.events