ExpoPlatform
ExpoPlatform is a b2B event software for hybrid, live and community experiences.
Analyst Perspective
ExpoPlatform is a UK-based B2B software company that provides event management software for in-person, virtual and hybrid events, alongside year-round community products. Its platform includes attendee engagement, AI-powered matchmaking, meeting scheduling, registration, analytics, exhibitor self-service tools, lead retrieval, mobile apps and community functionality. The company sells primarily to event organisers, trade show operators, associations and corporate event teams. The business makes money through SaaS licensing, with pricing structured around a core platform fee and variable charges linked to exhibitor and attendee volumes. It also appears to generate incremental revenue from modular add-ons, enterprise customisation and ongoing subscriptions for community products. Its commercial positioning is closer to an event and community management software provider than a media, advertising or consumer platform.
Analyst Signal Briefing
Updated: 30 Jun 2026ExpoPlatform has expanded its executive leadership team with the appointments of Susan Merola as Chief Operating Officer, Jens Schindler as Regional Director for the DACH region, and Valentina Anastasio as Event Technology Strategist. These strategic hires, featuring senior professionals from prominent industry organisations, are intended to bolster the company's operational capacity and drive regional growth. This restructuring reflects a focus on scaling the platform’s leadership expertise to better serve its global portfolio of exhibition organisers.
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Key insights about ExpoPlatform
Category Differentiation
ExpoPlatform is not an advertising platform or media owner; it is B2B event and community management software. It should be distinguished from generic marketing automation suites because its core use case is event execution, exhibitor management and attendee networking.
ExpoPlatform: About
ExpoPlatform operates a B2B SaaS model centred on licensing a configurable event and community platform to professional organisers and enterprise event teams. The platform creates value by consolidating event operations, attendee networking, exhibitor workflows, content delivery and analytics into one white-label system. It is designed to support multiple event formats and to extend relationships beyond one-off events into ongoing communities, increasing account stickiness and cross-sell potential.
How ExpoPlatform Works & Monetises
Business model analysis and core revenue streams
The company monetises through software subscription and platform licensing fees. Pricing is based on a core platform charge plus usage-linked variables tied to the number of exhibitors and attendees. Additional monetisation likely comes from modular product packages, enterprise-grade custom builds and ongoing subscriptions for year-round community deployments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (ExpoPlatform)
Apollo announce who will lead combined Questex and Emerald business
Apollo has announced the appointment of the new CEO of the recently unified Emerald and Questex. Paul Miller will take leadership of the combined company. The current CEO of Questex will start this role upon completion of the transaction. Your other top headlines include: IEG set to open new hall that will serve as the …
Read original sourceThe Hong Kong Tourist Board announces partnership with Informa
The Hong Kong Tourist Board has signed a three-year Memorandum of Understanding with Informa. This agreement will see the global leading event organizer bring a portfolio of premium international exhibition IPs to the region.
Read original sourceAbout ExpoPlatform: Innovating the Event Industry
The current version of the webpage introduces new leadership team members, including Valentina Anastasio (Event Technology Strategist), Jens Schindler (Regional Director, DACH), and Susan Merola (COO), all of whom have notable previous affiliations with major industry organizations.
Read original sourceExpoPlatform: Frequently Asked Questions
What is ExpoPlatform?
ExpoPlatform is a B2B SaaS platform for managing in-person, hybrid and virtual events, plus year-round communities.
Who uses ExpoPlatform?
Its direct customers are event organisers, trade show operators, associations and corporate event teams.
How does ExpoPlatform make money?
It charges platform licensing and subscription fees, with pricing influenced by event scale, including exhibitor and attendee volumes, plus add-ons and enterprise customisation.
Company Facts
- Founded
- 2013
- Headquarters
- 28 Chesterton Road, Cambridge, England, CB4 3AZ
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- expoplatform.com