Bizzabo

The company operates a B2B SaaS model built around an event management and delivery platform. Customers subscribe to the Event Experience OS on annual contracts, gaining access to unified tools for registration, attendee management, virtual streaming, networking, analytics and integrations with CRM/marketing systems. The platform is positioned as a core system of record for event programmes, helping customers consolidate tooling, run multiple events, and measure engagement and ROI.

Value is created by reducing operational complexity for event teams, improving attendee engagement, and providing data that links event activity to business outcomes. The company augments software with integrated hardware (smart badges and onsite engagement devices) and optional video production capabilities, which deepen platform stickiness and expand wallet share from existing customers through add‑ons and services layered on top of the subscription base.

Bizzabo is a US-based provider of event management software focused on virtual, hybrid and in-person conferences and corporate events. Its core product is an end‑to‑end “Event Experience OS” that covers registration, ticketing, event websites, mobile apps, virtual delivery, networking, analytics and onsite engagement hardware.

The company generates revenue primarily through subscription contracts for its SaaS platform, with published per‑user annual pricing and enterprise packages, and supplements this with add‑on revenue from smart badge hardware, video production capabilities and professional services. Its customers are organisations that run events at scale, particularly marketing and event teams in mid‑market and enterprise B2B companies, associations and event organisers purchasing the platform for repeated event use.