Swapcard
Swapcard is a b2B event management software for hybrid, virtual and live events.
Swapcard operates in the B2B SaaS Provider segment.
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Distinction
Swapcard is an event management software vendor, not a consumer card-swapping app or a general-purpose marketing automation suite. It is closer to Cvent, Bizzabo and Hopin than to adtech or payment processors.
- Founded
- 2014
- Headquarters
- Chez Spaces Bonne Nouvelle, 17 - 21 Rue Saint Fiacre, 75002 Paris, France
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Swapcard
Swapcard: About
Swapcard operates a B2B SaaS platform for the events industry. It creates value by giving organisers a single system for registration, engagement, networking, exhibitor operations, lead capture and monetisation, reducing the need for multiple point tools. Revenue is generated through software licensing, variable platform usage tied to event scale, premium modules and selected transaction-based fees within commerce features.
Products & Services in Categories
Verified structural categorizations from the graph
Swapcard: Market Position
Swapcard is a French B2B software company that provides a cloud platform for running in-person, virtual and hybrid events. Its product suite covers registration, ticketing, event apps, attendee networking, matchmaking, exhibitor management, lead capture, onsite check-in, analytics and year-round community features. The platform is sold primarily to event organisers, conference producers, trade show operators, associations and enterprise marketing teams.
The company makes money mainly through annual SaaS licence fees and usage-based charges linked to attendee and exhibitor volumes. It also appears to generate incremental revenue from premium modules and from monetisation tools such as exhibitor marketplaces where transaction fees may apply. The 2021 acquisition of Avolio indicates a strategy of broadening the product stack to become a more complete event technology partner.
Swapcard: Frequently Asked Questions
What is Swapcard?
Swapcard is a B2B event management platform for running in-person, virtual and hybrid events, covering registration, networking, exhibitor tools and analytics.
Who uses Swapcard?
Its paying users are event organisers, conference producers, trade show operators, associations, enterprise marketing teams and related event operations teams.
How does Swapcard make money?
It primarily earns recurring SaaS licence fees, with additional revenue from usage-based pricing, premium modules and selected marketplace or transaction fees.
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