Swapcard
Swapcard is a b2B event management software for hybrid, virtual and live events.
Analyst Perspective
Swapcard is a French B2B software company that provides a cloud platform for running in-person, virtual and hybrid events. Its product suite covers registration, ticketing, event apps, attendee networking, matchmaking, exhibitor management, lead capture, onsite check-in, analytics and year-round community features. The platform is sold primarily to event organisers, conference producers, trade show operators, associations and enterprise marketing teams. The company makes money mainly through annual SaaS licence fees and usage-based charges linked to attendee and exhibitor volumes. It also appears to generate incremental revenue from premium modules and from monetisation tools such as exhibitor marketplaces where transaction fees may apply. The 2021 acquisition of Avolio indicates a strategy of broadening the product stack to become a more complete event technology partner.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
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Key insights about Swapcard
Category Differentiation
Swapcard is an event management software vendor, not a consumer card-swapping app or a general-purpose marketing automation suite. It is closer to Cvent, Bizzabo and Hopin than to adtech or payment processors.
Swapcard: About
Swapcard operates a B2B SaaS platform for the events industry. It creates value by giving organisers a single system for registration, engagement, networking, exhibitor operations, lead capture and monetisation, reducing the need for multiple point tools. Revenue is generated through software licensing, variable platform usage tied to event scale, premium modules and selected transaction-based fees within commerce features.
How Swapcard Works & Monetises
Business model analysis and core revenue streams
The core monetisation model is SaaS subscription licensing, with annual platform fees plus variable pricing based on attendee and exhibitor volumes. Swapcard also upsells add-on modules such as mobile apps, check-in, hosted buyer workflows, community tools and lead capture. In addition, the exhibitor marketplace introduces a take-rate style revenue stream through transaction or platform fees, complementing the recurring software base.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Swapcard)
About Swapcard | AI-Powered Event Management Platform
The current version emphasizes Swapcard's focus on AI-powered event management, indicating a shift in their service offerings.
Read original sourceSwapcard Blog | Event Engagement Insights and Strategies
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Read original sourceSwapcard: Frequently Asked Questions
What is Swapcard?
Swapcard is a B2B event management platform for running in-person, virtual and hybrid events, covering registration, networking, exhibitor tools and analytics.
Who uses Swapcard?
Its paying users are event organisers, conference producers, trade show operators, associations, enterprise marketing teams and related event operations teams.
How does Swapcard make money?
It primarily earns recurring SaaS licence fees, with additional revenue from usage-based pricing, premium modules and selected marketplace or transaction fees.
Company Facts
- Founded
- 2014
- Headquarters
- Chez Spaces Bonne Nouvelle, 17 - 21 Rue Saint Fiacre, 75002 Paris, France
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- swapcard.com