Swapcard
B2B event management software for hybrid, virtual and live events.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SWAPCARD CORPORATION SAS
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Chez Spaces Bonne Nouvelle, 17 - 21 Rue Saint Fiacre, 75002 Paris, France
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- swapcard.com
What Swapcard does
Swapcard operates a B2B SaaS platform for the events industry. It creates value by giving organisers a single system for registration, engagement, networking, exhibitor operations, lead capture and monetisation, reducing the need for multiple point tools. Revenue is generated through software licensing, variable platform usage tied to event scale, premium modules and selected transaction-based fees within commerce features.
Category differentiation
Swapcard is an event management software vendor, not a consumer card-swapping app or a general-purpose marketing automation suite. It is closer to Cvent, Bizzabo and Hopin than to adtech or payment processors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Swapcard is a French B2B software company that provides a cloud platform for running in-person, virtual and hybrid events. Its product suite covers registration, ticketing, event apps, attendee networking, matchmaking, exhibitor management, lead capture, onsite check-in, analytics and year-round community features. The platform is sold primarily to event organisers, conference producers, trade show operators, associations and enterprise marketing teams. The company makes money mainly through annual SaaS licence fees and usage-based charges linked to attendee and exhibitor volumes. It also generates incremental revenue from premium modules and from monetisation tools such as exhibitor marketplaces where transaction fees may apply. The 2021 acquisition of Avolio indicates a strategy of broadening the product stack to become a more complete event technology partner.
Business model & monetisation
The core monetisation model is SaaS subscription licensing, with annual platform fees plus variable pricing based on attendee and exhibitor volumes. Swapcard also upsells add-on modules such as mobile apps, check-in, hosted buyer workflows, community tools and lead capture. In addition, the exhibitor marketplace introduces a take-rate style revenue stream through transaction or platform fees, complementing the recurring software base.
- Annual platform licensing
- Software Subscription
- Volume-based attendee and exhibitor pricing
- Software Subscription
- Premium modules and add-ons
- Software Subscription
- Marketplace and payment-related fees
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Strategic Customer Account Manager - 6 months FTC(Senior) | Customer Account Management | Dubai | |
| Product Support Specialist - LATAM (6 month FTC)(Mid-Level) | Customer Success & Experience | Bogotá | |
| Sales Development Representative(Junior) | Sales | Sao Paulo | |
| Security Engineer - SecOps & Cloud(Mid-Level) | Tech | Istanbul |
Explore company relationships
Questions about Swapcard
What is Swapcard?
Swapcard is a B2B event management platform for running in-person, virtual and hybrid events, covering registration, networking, exhibitor tools and analytics.
Who uses Swapcard?
Its paying users are event organisers, conference producers, trade show operators, associations, enterprise marketing teams and related event operations teams.
How does Swapcard make money?
It primarily earns recurring SaaS licence fees, with additional revenue from usage-based pricing, premium modules and selected marketplace or transaction fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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